Alta Cycling Group Implements Live Data Program to Offer Real-Time Local Dealer Inventory for Consumers

October 5, 2021

The new system allows consumers to quickly and easily find the bike they want, and directs them to the closest retailer with inventory on-hand to purchase

KENT, Wash., (October, 5, 2021) Alta Cycling Group, the premiere cycling company whose brands include Diamondback, iZip, Redline and Haibike, is offering its authorized dealers a new way to keep consumers that are shopping their brand’s websites informed when a bike is available locally and direct consumers to that  nearby IBD.

Alta has implemented this new feature as a free service that any authorized stocking dealer can utilize. Dealers can opt-in to provide a data feed via a simple POS system integration, through the Beeline Connect platform. Consumers will then be able to find the bike they’d like to purchase at a nearby dealer, and the system will direct them to the dealer to make the purchase.

“Initiatives such as Alta’s Live Data Program are critical to Race Pace Bicycles,” said Nik Obriecht of Race Pace Bicycles, an authorized Alta dealer in Baltimore, MD. “Alta ensures that we are in the best position possible to leverage our inventory and that we are in front of the right customer at the right time in a rapidly changing retail environment.  It is a win-win-win for Race Pace Bicycles, Alta Cycling Group and those customers we seek to serve.”

Alta Cycling encourages all of its dealers to take advantage of the Live Data Program. Technological advancements such as this further integrate the online and in-store shopping which provides a superior customer experience. This not only benefits all of Alta’s brands, but also their retailers and consumers alike, as the bike industry continues to better accommodate the way consumers are shopping today.

Retailers interested in utilizing this program can contact their area sales teams to learn more about the program and how to easily integrate their POS systems.

For additional information on Alta Cycling Group please see here.

About Alta Cycling Group

Alta Cycling Group is a premier cycling company offering mid-range to upper level bicycles, bicycle parts, and accessories to North America. Our brands include Diamondback, iZip, Redline and Haibike. Alta is committed to constant innovation, cutting edge technology and providing the best possible experience for our customers. www.altacycling.com