LATEST TRIATHLON NEWS
March 5, 2020
Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...
March 4, 2020
Thousands of Competitors Crossing the Finish Line to Have Their Names Called by the Iconic Voice of IRONMAN® Mike Reilly — Just 76 Days out From the Herbalife24 Triathlon, 5K and Bike Tour on the Streets of Los Angeles
LOS ANGELES-- With 76 days until race day, Herbalife Nutrition today announced Mike Reilly’s return as the finish line announcer of the Herbalife24 Triathlon Los Angeles™ on Sunday, May 17, where his memorable call will personalize and celebrate the finish of thousands of competitors. Reilly, the official "Voice of IRONMAN" worldwide...
March 4, 2020
Professional Triathletes Organisation Advises Wanda Sports That the Value of IRONMAN Business May Be Adversely Affected by Failing to Engage in Discussions
LONDON, ENGLAND-- The Professional Triathletes Organisation today released the following letter sent to the Board of Directors of Wanda Sports Group Company Limited on 3rd March 2020 advising the Board that in its view the value of the Ironman® Business in any possible sale would be adversely affected by its failure...
March 3, 2020
2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons
TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...
March 3, 2020
GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...
March 3, 2020
NOCCO Kicks Off Global Partnership Journey With Battle Cancer
LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...
March 3, 2020
Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand
LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....
March 3, 2020
The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...
March 3, 2020
Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events
Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...
March 3, 2020
Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.
When Jamie Brown was a child, no one quipped he might one day be training for the Olympics — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....
