LATEST TRIATHLON NEWS
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June 16, 2022
ShowcasedFuelin Partners With Pillar Performance to Deliver Macro and Micronutrient Nutrition Guidance to Athletes
/ENDURANCE SPORTSWIRE/ - Nutrition coaching company, Fuelin, is pleased to announce its official partnership with leading sports micronutrition brand, PILLAR Performance. The partnership brings together two companies at the forefront of health and nutrition for athletes.Fuelin’s nutrition coaching program provides athletes with a personalized guide to balance macronutrient intake with...
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June 14, 2022
ShowcasedROLL Recovery Enters the Percussion Therapy Arena with the Compact R1
BOULDER, Colo. (June 14, 2022) /ENDURANCE SPORTSWIRE/ - ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, announces today the launch of the new R1 Percussion Massage Device. Designed to prime the body pre-workout and accelerate recovery post-workout, the R1 boasts a...
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June 2, 2022
ShowcasedMix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best. For more than 15 years, SaltStick products have been meeting the...
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June 1, 2022
ShowcasedCows, fording a stream, and mud all part of 2022 adventure challenge
MAINE, WI /ENDURANCE SPORTSWIRE/ – For the seventh year running, the Rib Mountain Adventure Challenge adventure race had racers trekking, paddling, biking (including through a cow barn), and fording rivers this past Memorial Day weekend. The race drew both new and experienced racers alike from 14 states, and also Japan, to...
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 9, 2022
ShowcasedBOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
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May 5, 2022
ShowcasedThe Columbia Threadneedle Investments Boston Triathlon Sponsors City of Boston’s Swim Safely Partnership
BOSTON, MA – May 5, 2022 /ENDURANCE SPORTSWIRE/ - The Columbia Threadneedle Investments Boston Triathlon today announced its financial support of the Swim Safely Partnership, an initiative aimed at increasing access to swimming lessons, especially for those in the Greater Boston area who have historically faced economic or logistic barriers....
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May 4, 2022
ShowcasedTower 26 Hermosa Beach Triathlon Partners with Sophia’s Buddies
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a fundraising partnership with Sophia’s Buddies, an incredible organization dedicated to helping children and families of children fight Pediatric Cancer. Founded by her parents in memory of Sophia, who fought stage 4 neuroblastoma for 2 1/2 years...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
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March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
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March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
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March 15, 2022
ShowcasedSaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ - SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for...
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March 11, 2022
ShowcasedOutside Interactive, Inc. Acquires Fastest Known Time, Plans for Enhancements as Site Engagement Continues Rapid Growth
BOULDER, Colo./ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc. the world’s leading creator of active and healthy lifestyle content, events, and experiences, today announced the acquisition of Fastest Known Time (FKT), a rapidly growing website that’s widely recognized as the authoritative governor and database of speed records in running, hiking, and endurance...
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March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...
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March 9, 2022
ShowcasedKinetic Multisports Hires Amos Digital Marketing to Broaden Awareness for Its Poconos Triathlon Festival
/ENDURANCE SPORTSWIRE/ - The leading triathlon event production company in the Mid-Atlantic has opened registrations for the second annual Poconos Triathlon Festival. This June 10th - 12th, 2022 triathlon festival is a great racing vacation opportunity for athletes in New York City and the North East region. About Kinetic Multisports...
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March 8, 2022
Showcased100% Names New Global Eyewear and Snow Team to Support The Companies Accelerated Growth and New Category Expansion
SAN DIEGO, Calif. – March 8, 2022/ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance brand has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear, in addition to launching the company's first collection of snow products. Gwen van Lingen has joined 100%...
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March 3, 2022
ShowcasedSpeed Hound to Be Recovery Partner for Clash Miami
Menlo Park, CA (March 3, 2022)/ENDURANCE SPORTSWIRE/ - Speed Hound is proud to announce a partnership with Clash Endurance and named the official recovery sponsor for the Clash Miami event. While athletes swim, bike, and run their way through the south Florida terrain, they’ll have the full support of Speed Hound...
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February 22, 2022
ShowcasedVentures Endurance Announces Ride The Rockies Tour Locations
Denver, CO – February 22, 2022 /ENDURANCE SPORTSWIRE/ - Ventures Endurance, part of Gannett's USA TODAY NETWORK Ventures, announced the overnight tour locations for the 36th annual Ride The Rockies Bicycle Tour presented by Flexential. The six-day tour features more than 28,000 feet of iconic Colorado Rocky Mountain climbs including...
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February 2, 2022
ShowcasedFirst Bourn Establishes Futures Fund for U.S. Professional Female Endurance Athlete First-Time Moms
New York, NY – February 2, 2022 /ENDURANCE SPORTSWIRE/ - First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, has established a college sponsorship program for the endurance sports industry – with a focus on helping professional female athletes fight the #femalepenalty. The fund,...
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February 1, 2022
ShowcasedNaboso Disrupts the Footwear Recovery Category with Textured Recovery Socks
February 1, 2022. Chandler, AZ /ENDURANCE SPORTSWIRE/ - Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to help improve circulation, help speed recovery and reduce foot fatigue. Foot recovery and recovery footwear...
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January 28, 2022
Showcased13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
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January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
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January 25, 2022
ShowcasedThinkers360 launches new leaderboard on SportsTech to help sports industry influencers and journalists monetize their content and expertise
Dallas, Texas – January 25, 2022 – Thinkers360, the world’s premier B2B thought leader community and influencer marketplace, today announced a new leaderboard on SportsTech, adding to its HealthTech, Health & Wellness, and over 70 business, technology, and sustainability-related leaderboards. Sports and fitness industry thought leaders, authors, influencers, speakers, reporters...
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January 21, 2022
ShowcasedNew endurance sport social media data tool helping brands with their social strategies
January 21st, 2021 /ENDURANCE SPORTSWIRE/ Specialist research & consultancy firm MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading international endurance sport companies across social media. Issued in January 2022, all data covers Q4 2021 (Oct 1 to Dec...
