Latest Sports Breaking News
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May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...
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May 31, 2022
ShowcasedAndrea Peet Becomes First Person Diagnosed With ALS To Finish 50 Marathons in 50 States
PRINCE OF WALES, Alaska /ENDURANCE SPORTSWIRE/ - Andrea Peet has become the first person diagnosed with ALS to finish 50 marathons in 50 states, following her completion of the Prince of Wales Island Marathon on Saturday. Peet’s journey began in 2016 at the Shamrock Marathon in Virginia Beach, Va., though...
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May 30, 2022
Showcased2022 Grandma’s Marathon Weekend Reaches Sellout Ahead of June
(DULUTH, MINN.) /ENDURANCE SPORTSWIRE/ - With more than 20,000 runners set to participate, all three races for the 2022 Grandma’s Marathon weekend are officially sold out, it was announced today. It’s the first sellout since 2016 for the event, which returns this year to a full-scale race weekend after a...
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May 27, 2022
ShowcasedPaka Introduces The First Ever High-Performance Alpaca Running Socks
Los Angeles, CA (May 27, 2022)/ENDURANCE SPORTSWIRE/ –Paka, the sustainable alpaca fiber apparel company, has launched the first-ever high-performance alpaca running socks. Tested in both the Boston and L.A. marathons, the socks blend Paka’s dedication to sustainable sourcing and manufacturing with high-performance design that stands up to countless miles of road...
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May 16, 2022
ShowcasedThe Running Event to Launch a New Space for Outdoor Specialty Retailers and Brands at 2022 Trade Show
PORTLAND, Maine (May 16, 2022)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty conference and trade show, today announced it is launching Switchback at TRE, a new space that will unite specialty retailers and brands this November 29 to December 1 in the Austin Convention Center. A dedicated area...
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May 13, 2022
ShowcasedTeam UCAN Athlete Emily Sisson Sets American Half Marathon Record
/ENDURANCE SPORTSWIRE/ – A few months ago, Olympian Emily Sisson shared her excitement around the competitiveness that currently exists in U.S. women’s distance running. “Every single race, I feel like people are going after records,” she said. “It kind of makes everyone raise their game.” Now, she’s at the top of...
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May 12, 2022
ShowcasedRunning legend Gary Robbins joins Run Show Chicago lineup
/ENDURANCE SPORTSWIRE/ – Gary Robbins, globally recognised endurance athlete from Chilliwack, BC, will join an all-star lineup at the inaugural Run Show Chicago, set to take place on June 4-5 at the DES Convention Center. Robbins will join Olympic athlete, Carl Lewis, ultramarathoner Dean Karnazes, Mirna Valerio aka The Mirnavator and professional...
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May 9, 2022
ShowcasedBOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/ENDURANCE SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments – snowboarders, road cyclists, trail runners, downhill...
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May 5, 2022
ShowcasedThe Columbia Threadneedle Investments Boston Triathlon Sponsors City of Boston’s Swim Safely Partnership
BOSTON, MA – May 5, 2022 /ENDURANCE SPORTSWIRE/ - The Columbia Threadneedle Investments Boston Triathlon today announced its financial support of the Swim Safely Partnership, an initiative aimed at increasing access to swimming lessons, especially for those in the Greater Boston area who have historically faced economic or logistic barriers....
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May 5, 2022
ShowcasedDavis Phinney Foundation Proudly Announces the 2022 Tour de Victory Cycling Challenge Sponsored by Team Evergreen Cycling
Boulder, Colo., May 5, 2022/ENDURANCE SPORTSWIRE/ – The Tour De Victory Cycling Challenge, a unique Colorado charity ride that raises funds and awareness for the Davis Phinney Foundation, is now open for registration and their list of 2022 sponsors and partners has been released. This year marks the fourth that...
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May 4, 2022
ShowcasedTower 26 Hermosa Beach Triathlon Partners with Sophia’s Buddies
Malibu CA/ENDURANCE SPORTSWIRE/ – The Tower 26 Hermosa Beach Triathlon is proud to announce a fundraising partnership with Sophia’s Buddies, an incredible organization dedicated to helping children and families of children fight Pediatric Cancer. Founded by her parents in memory of Sophia, who fought stage 4 neuroblastoma for 2 1/2 years...
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May 1, 2022
ShowcasedSDCCU OC Marathon Returns in Epic Fashion
COSTA MESA, Calif., May 1, 2022 /ENDURANCE SPORTSWIRE/ - One thousand ninety-five days is a long time to wait to throw a party, but that’s how long it had been since the SDCCU OC Marathon Running Festival had been staged in its 26.2-mile entirety. COVID protocols limited the race to a...
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April 27, 2022
ShowcasedLace Up for Veteran’s in Maine!
April 27, 2022/ENDURANCE SPORTSWIRE/ – On Saturday, May 28, 2022 at 9am, Rick’s Run 5k walk/run will host runners locally at Spring Hill in South Berwick, Maine and virtually around the country. Over the past 6 years, Rick’s Run 5k has become a community favorite event, raising funds for Veterans...
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April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...
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April 21, 2022
ShowcasedCelebrate OC Festival Headlines Return of The SDCCU Orange County Marathon Running Festival
COSTA MESA, Calif., April 21, 2022/ENDURANCE SPORTSWIRE/ - For the first time in a long time, 26.2-mile SDCCU Orange County Marathon Running Festival returns to Newport Beach and the OC Fair and Event Center April 29 - May 1, 2022. Headlining the community’s comeback marathon will be the Celebrate OC...
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April 18, 2022
ShowcasediFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon
LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during the 2022 Boston Marathon on Monday, April 18. iFIT will film the race live as...
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April 14, 2022
ShowcasedOlympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
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April 14, 2022
ShowcasedLiv introduces new Macha Pro Performance Road Cycling Shoe
NEWBURY PARK, Calif. (April 14, 2022)/ENDURANCE SPORTSWIRE/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...
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April 13, 2022
ShowcasedRun Show Chicago will help runners make the most of their running tech
/ENDURANCE SPORTSWIRE/ – The new Run Show USA is heading to Chicago this June following an incredibly successful series of events in the UK. The expo for runners – scheduled for June 4-5, 2022, at DES Convention Center in Rosemont, IL – promises to give runners inspiration and expert advice...
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April 13, 2022
ShowcasedUCAN Presents “Boston & Beyond: Reaching Your Personal Best”
/ENDURANCE SPORTSWIRE/ – The top distance runners in the United States are sharing their tips to help you run your best Boston Marathon. UCAN is hosting a special panel event to celebrate the achievement of the runners who are racing in Boston. The panel of pro athletes who have dedicated...
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April 11, 2022
ShowcasedJan Frodeno joins Australian micronutrition start up
/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...
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April 6, 2022
ShowcasedWahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally
ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo...
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March 30, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship – The Do’s and Don’ts on How To Find a New Sponsor for Your Event
Whether you’re hosting an in-person or hybrid event, partnerships with event sponsors can be exceptionally beneficial. They can help with the cost of the event, boost brand awareness and image, and increase an event's registration numbers. The benefits for sponsors are similar. Sponsoring your event can increase awareness of their brand...
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March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
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March 15, 2022
ShowcasedSaltStick Launches Premium Race Ready Line of Electrolytes, Designed to Support Elite Performance
Thousand Oaks, Calif. — March 15, 2022 /ENDURANCE SPORTSWIRE/ - SaltStick Electrolytes (SaltStick) launched a new electrolyte capsule line today called Race Ready, made specifically for athletes who need to make informed decisions about what they put in their body when training and competing. SaltStick has long been a strong advocate for...