Latest Sports Breaking News
February 10, 2020
Why Altra signing two pregnant runners is a big deal
Last week, the shoe company announced that it will sponsor runners Alysia Montaño and Tina Muir. Montaño is a U.S. national champion and an Olympian in the 800 meters, and Muir is a 2:36 British marathoner and host of the podcast Running for Real. While Altra’s move is surprising, it fits into a larger...
February 9, 2020
Boston Marathon announces changes to start times
Previously, the elite women got a head start on the elite men by about 28 minutes, which allowed for significant TV time devoted to the women’s race, before the men started. It also meant that the winner of the elite women’s race broke the tape ahead of the men’s winner. But in recent...
February 6, 2020
Sports Illustrated’s Fittest 50 2020
Sports Illustrated ranked the best-conditioned male and female athletes in the world, consulting trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports to evaluate athletes on the following criteria: performances over the last 12 months; demands and risks of their respective sports; durability; training regimens...
February 6, 2020
Nike’s crazy new Olympic track spikes are so fast they look unfinished
The blade at the bottom front of the Air Zoom Viperfly just kinda tails… off. But as with almost all Nike performance footwear, there’s science behind it. Check out the new shoe on Gear Patrol, just one of several new Olympics-oriented shoes the brand just announced.
February 6, 2020
Skechers stock soars after Q4 sales beat forecasts, brand warns of coronavirus impact
Shares for Skechers USA Inc. surged in after-hours trading on Thursday after the shoemaker posted fourth-quarter sales that blew past expectations. In its financial report for the period ended Dec. 31, Skechers logged revenues that rose 23.1% to $1.33 billion, compared with analysts’ predictions of $1.25 billion. Earnings per share were in line...
February 6, 2020
Ford develops jacket that displays emojis to communicate with drivers
Ford has released details of a prototype jacket that can display a series of emojis via an integrated LED panel. By indicating the feelings and intentions of a cyclist, Ford claims the jacket could help to “ease tensions” between drivers and cyclists, potentially reducing accidents. See what the jacket looks like on...
February 5, 2020
Nike, Adidas say coronavirus will hurt business in China
Nike Inc. closed about half of its company-owned stores in China as a result of the coronavirus outbreak, which it expects to have a material impact on operations in the country. Rival brand Adidas AG followed suit Wednesday, saying it has closed a significant number of stores in China and franchisees are doing likewise. Read more...
February 5, 2020
Pioneer sells cycle sports business to Shimano
Cycling power meter specialist Pioneer has signed an agreement to transfer its cycle sports business to Shimano. Shimano plans to develop products, web services and applications using the Pioneer Cycle Sports assets and make Shimano services available to customers who currently use Pioneer’s Cyclo-Sphere web services, PC tool, and smartphone applications. Read more...
February 5, 2020
Peloton Raises Guidance After Cruising To Q2 Beat
In just its second quarterly earnings report since going public, Peloton Interactive Inc. notched impressive earnings and revenue beat as the company grew its number of connected fitness subscribers 96 percent to 712,005 and its total members to more than 2 million. Read what the earnings look like on SGBMedia.
February 4, 2020
Peloton and Flywheel Sports settle litigation cases
Indoor cycling business Peloton has settled its patent infringement case against Flywheel Sports, with Flywheel simultaneously dropping a separate counter proceeding at the U.S. Patent and Trademark office. Within the court documents, Flywheel made the admission that Peloton’s patents were indeed valid and enforceable. The patents relate to Peloton’s “at home”, “remote streaming” and...