Latest Sports Breaking News
August 25, 2021
How Exercise May Help Keep Our Memory Sharp
Irisin, a hormone produced by muscles during exercise, can enter the brain and improve cognition, a mouse study suggests. NYT An intriguing new study shows how exercise may bolster brain health. The study was in mice, but it found that a hormone produced by muscles during exercise can cross into the brain...
August 25, 2021
Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show
The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....
August 25, 2021
Czech Runner Dies From Falling During UTMB’s TDS Race In Chamonix
The Ultra-Trail du Mont-Blanc race organization reported that a male runner from the Czech Republic competing in the 145-km TDS race died after suffering a bad fall and serious injuries. The accident occurred at the 62.3 km mark on the on the descent of the Passeur de Pralognan, an 8,421-foot...
August 24, 2021
Peloton Releasing New Treadmill, Linked to Rowing
Following the recall of its Tread and Tread+ treadmills over safety concerns, the company announced it will launch a revamped treadmill next week. At $2,495, the new Tread model is far less expensive than the original $4,300 version. The treadmill news comes amid signs that Peloton is moving into connected rowing. Last month, the company listed an...
August 24, 2021
Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection
The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...
August 23, 2021
On Running Files for IPO
On Monday, the Swiss running brand that counts Roger Federer as an investor and ambassador, filed for a $100 million initial public offering with the U.S. Securities and Exchange Commission. Yahoo! News
August 19, 2021
How This New Trail Running Brand Is Making a Splash With Help From Vibram and Ciele Athletics
Norda is set on winning trail runners over with its innovative approach to footwear creation. And the emerging brand from Canada’s new collaboration could help get more eyes on the brand. FN
August 19, 2021
Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo
Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN
August 18, 2021
Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports
CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...
August 18, 2021
US Bicycle Route System expands with 2,903 miles of new cycling trails
In total, 18 new bicycle routes have been added to the national system, which measures 2,903 miles spread across California, Indiana, Ohio, Utah and Washington. NY Post