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How to Make More People Fall in Love with Track and Field

July 23, 2022

In the lead-up to this week’s World Championships in Eugene, Oregon, USA Track and Field president Max Siegel said that he hoped the event would be a catalyst to enhancing the sport’s domestic popularity. The goal, according to a story in the Los Angeles Times, is to make track the fifth most-followed sport in the country by the time LA hosts the Olympics in 2028. A 2019 Nielson study has track currently in eighth place in the hierarchy of sports Americans care about, lagging behind both swimming and motor racing. Siegel has his work cut out for him. Outside Online