Addaday and Medi-Dyne Forge New Partnership to Unlock New Market Opportunities
August 11, 2020
Medi-Dyne, a leading producer of innovative pain relief and prevention products today announced a strategic partnership with Santa Monica, Calif.-based Addaday, Inc., a global leader in massage and stretching products.
The new partnership is designed to expand market opportunities for Addaday’s massage and therapy products through Medi-Dyne taking on the management of the brand’s non-electric product line including manufacturing, marketing, warehousing and shipping. Medi-Dyne’s focus will be to expand the reach and exposure of these popular products to their medical, professional and consumer markets both domestically and internationally. Addaday, meanwhile, will concentrate its efforts on the development and introduction of a new line of intelligent electronic massage and therapy products, including variants of its popular BioZoom percussion device.
“The goal of our partnership is to build an unparalleled line of massaging and therapy products for medical, professional and personal use to ’Keep People Moving’ and ’Live Their Fullest,’” said Craig DiGiovanni, founding partner of Medi-Dyne.
“This partnership between two global leaders in the pain relief and prevention category is the perfect match-up that will help us both expand our global footprints and efficiencies – and to be able to pass on those efficiencies to our valued customers,” said Victor Yang, CEO and founder of Addaday, Inc.
For over 20 years, Medi-Dyne has been committed to developing innovative products that “Keep People Moving” so they can be free to pursue their passions. Its proven brands, including Cho-Pat®, ProStretch®, Tuli’s® and 2Toms® are designed and trusted by medical professionals, athletes, and trainers in over 70 countries. The brands include high quality and innovative solutions for strengthening, stretching, and protecting the body, as well as for preventing more serious medical issues. Medi-Dyne’s products provide immediate relief and long-term healing for the skin, arms, back, legs, and feet. Visit Medi-Dyne.com.
Addaday is an active healing technology company focused on pre-and post-exercise recovery to help people move better and live their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is an Official Partner of U.S. Ski & Snowboard, USA Climbing, IRONMAN and IRONMAN 70.3 U.S. Series, The Basketball Tournament, Western States 100 Mile Endurance Run and other leading sports organizations.In addition, many teams, and professional athletes at the highest levels of football, baseball, hockey, and Olympic sports now use Addaday’s products for their recovery needs. For more information, visit Addaday.com.