The bike shop that wasn’t: Unravelling a scam site
June 18, 2026
Monday April 6, 2026, was much like any other day for Melbourne-based rider Nick Squillari.
He rode to work, rode home, and was sitting on the couch before getting stuck into dinner, when a message pinged into his Instagram DMs from a follower, asking if he’d come across the website for Apex Sports Bikes. The link Nick clicked on led him to what seemed to be a webstore with a physical address in the Adelaide suburb of Salisbury. The store’s ‘About Me’ page had a lengthy origin story for the business, complete with a picture of the ‘store owner’, Timothy Moreno, with his partner. escape
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