Spartan and MAPtrition Announce New Partnership to Fuel Athletes Across Spartan Race U.S.

June 16, 2026

BOSTON, MA (June 16, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with MAPtrition. Beginning with the 2026 U.S. Spartan Race season, MAPtrition and its Endurance Gummy product line will help fuel Spartan athletes with performance-driven nutrition designed to support sustained energy, smarter recovery, and peak race-day performance across every level of competition.

This partnership brings together two brands united by a shared commitment to maximizing human performance through grit, discipline, resilience, and proper fueling. MAPtrition — representing Maximum Athletic Performance — was built by athletes, for athletes, with products engineered to meet the demands of endurance training and competition. Throughout the season, MAPtrition will be integrated into the Spartan race-day experience and broader athlete community, helping racers push farther, recover faster, and perform at their highest potential.

“We are proud and excited to welcome MAPtrition to the Spartan family,” said Brian Cox, Director of Global Partnerships for Spartan. “Our athletes constantly push their minds and bodies to the absolute limit, and you can’t out-train poor nutrition. MAPtrition’s commitment to optimizing human potential makes them the perfect partner to fuel our community.”

“We’re thrilled to partner with Spartan, a brand that inspires people to challenge themselves and push beyond perceived limits,” said Greg Siewers, MAPtrition CEO. “At MAPtrition, we believe nutrition plays a foundational role in performance and overall wellness, and we’re excited to support Spartan athletes throughout their training and race-day journeys.”

Throughout the 2026 season, Spartan participants will experience the partnership through several key activations, including on-site sampling, email communication, athlete education and social media exposure.

For more information about MAPtrition, visit MAPtrition. To learn more about Spartan Race and upcoming events, visit Spartan.

About Spartan:
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe is possible. Spartan combines large-scale global events with dynamic digital content and a community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand.

About MAPtrition:
MAPtrition is dedicated to helping individuals optimize health, performance, and recovery through science-backed nutrition solutions and wellness education. Focused on empowering active lifestyles, MAPtrition provides products and resources designed to support people at every stage of their fitness and wellness journey.

Spartan Media Contact:
Brian Cox
Director of Global Partnerships
brian.cox@spartan.com

MAPtrition Media Contact
Greg Siewers
CEO
greg@maptrition.com