Oura Launches 5th Gen Ring, Going All-In on Preventive Health

May 28, 2026

Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health.

The new ring is 40% smaller than Oura Ring 4, with redesigned sensing architecture, week-long battery life and a slimmer form factor designed to make the device easier to wear continuously. Oura says the Gen 5 ring is the world’s smallest smart ring.

“Oura Ring 5 is a big step toward our vision of giving every body a voice,” Oura CEO Tom Hale said. “By reimagining Oura Ring 5 to be smaller, easier to wear, and pairing it with our most advanced software yet, we’re making it possible for many more people to wear Oura every day, and to benefit from the personalized, predictive health insights that come with it.” Athletech News