FORM Wins Smarter Athletics & Aquatics Innovation Award for HeadCoach™ 2.0 at the 2026 Smarter Sports Awards

May 19, 2026

FORM becomes a three-time Smarter Sports Awards winner, building on back-to-back best wearable tech victories in 2023 and 2024

Vancouver, BC – May 19, 2026 /ENDURANCE SPORTSWIRE/ – FORM, the global leader in connected swim technology, has been named winner of the Smarter Athletics & Aquatics Innovation category at the 2026 Smarter Sports Awards for its groundbreaking HeadCoach™ 2.0 technology and its transformative role within the FORM Swim System, for swimmers of all abilities.

Formerly known as The Sports Technology Awards, The Smarter Sports Awards recognize the companies and organizations delivering the most effective and innovative advancements across sport. FORM was recognized for HeadCoach™ 2.0 – the company’s next-generation in-goggle coaching experience that combines real-time technique analysis, guided feedback, personalized workouts, and AI-powered swim intelligence to help swimmers improve with every session.

Integrated into the FORM Swim System, HeadCoach™ 2.0 delivers live guidance and coaching, based on personal objectives, directly through FORM’s augmented-reality smart goggles, creating a tailored and uniquely immersive experience for all swimmers. By integrating swim metrics, technique awareness and feedback, guided training plans, and post-swim analysis into a single, seamless system, FORM continues to redefine how we engage with swimming.

The judges praised HeadCoach™ 2.0 for its ability to combine sophisticated performance intelligence with a seamless athlete experience, commenting, “[FORM] is a brilliant fusion of performance insight and athlete usability. The product delivers meaningful in-the-moment coaching support within a technically demanding environment.”

FORM founder and CEO, Dan Eisenhardt, said the award reflects the company’s long-term vision to build the world’s most intelligent swim training platform.

“Winning this award is an incredible honour because it validates the direction we’ve been building toward for years,” said Eisenhardt. “On an individual level, swimming has historically lacked the real-time feedback and coaching tools available in other sports. Our swim system uniquely democratizes access to real-time coaching, personalized guidance, and performance intelligence directly into swimmers’ goggles.”

FORM Smart Swim Goggles and Premium features together define the FORM Swim System – a single, connected swim experience that evolves with you. FORM goggles start at $149, and after an initial free one-month trial, continued access to Premium costs $9.99 per month, billed annually.

About The Smarter Sports Awards
The Smarter Sports Awards celebrate innovation across global sport, recognizing excellence in technology, science, engineering, and design. Owned and delivered by The STA Group, the Awards recognize the organizations and technologies shaping the future of sport through meaningful innovation and measurable impact.

About FORM
Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. FORM’s Smart Swim Goggles combine motivating workouts, live metrics, technique awareness, and personalized coaching through an innovative augmented reality display, creating the world’s leading connected swim platform. Through the FORM Swim System, swimmers gain access to immersive training and coaching experiences designed to improve performance, consistency, and confidence in the water. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and selling his previous sports technology company to Intel.

Media Contact
William Parry
Director of Communications, FORM
will@formswim.com
778-985-5685