Let’s Do This and Ventures Endurance Announce Agreement

May 14, 2026

AI registration platform joins with producer of events including the SKECHERS Hot Chocolate Run Series to deliver a modern participant experience at scale

New York, NY (May 14,2026) /ENDURANCE SPORTSWIRE/ – Let’s Do This today announced a multi-year agreement with Ventures Endurance, the endurance event portfolio of USA TODAY NETWORK Ventures, bringing its AI-powered registration platform across the full portfolio of events including RAGBRAI, the SKECHERS Hot Chocolate Run Series and the Detroit Free Press Marathon.

Let’s Do This’ proprietary AI technology will support Ventures Endurance by providing high level data insights and metrics. From automatically resolving customer support queries, to enabling teams to analyze performance and test marketing experiments, the platform is designed to turn data into action.

“We’re excited to partner with Let’s Do This to bring a more modern, participant-first experience to Ventures Endurance,” said Kyle Cameron, Vice President of Operations, Ventures Endurance. “Their platform removes friction from the registration process, while delivering faster checkout, group purchasing, and flexible payment options for our athletes. With added capabilities like bundled entries, integrated memberships, and reserved entries, we’re expanding how we serve participants while unlocking new opportunities to grow and scale our events.”

“This is exactly why we built Let’s Do This,” said Sam Browne, CEO and Co-founder at Let’s Do This. “To give the world’s leading event organizations a platform they can trust today, and one that helps them grow tomorrow. We’re thrilled to be supporting Ventures Endurance and incredible events like the SKECHERS Hot Chocolate Run Series, which inspires so many people to the start line.”

The Let’s Do This platform supports high-quality execution at scale and will extend beyond registration to streamlined check-in and bib collection and improved volunteer coordination and participant management.

Let’s Do This most recently worked with London Marathon Events where it handled a record 1.33m applications for the 2027 event and also serves Chicago Event Management, Life Time Events and Nike’s After Dark Tour.

For more information about Let’s Do This and its AI registration platform, visit letsdothis.com.

ABOUT LET’S DO THIS
Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. A true partner every step of the way – from launch strategy to event day and beyond – Let’s Do This scales word-of-mouth growth through its social tools including teams, invites, and referrals. Its AI approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service, and data tools. Let’s Do This is the exclusive partner to many of the world’s most popular races, including the TCS London Marathon, the AJ Bell Great North Run, the AJC Peachtree Road Race and BOLDERBoulder.

ABOUT USA TODAY NETWORK VENTURES 
USA TODAY NETWORK Ventures, our events and promotions business, diversifies our media offerings by connecting communities through impactful experiences. In 2025, USA TODAY NETWORK Ventures hosted a variety of in-person and virtual events, attracting over 430,000 attendees. Our portfolio includes home and garden shows, food and wine festivals, high school sports recognition programs, including the USA TODAY High School Sports Awards, and major events such as the SKECHERS Hot Chocolate 15K/5K, RAGBRAI, and Detroit Free Press Marathon.

Cautionary Note Regarding Forward-Looking Statements 
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events.

All statements other than statements of historical facts contained in this press release, including statements relating to whether this affiliation will enable USA TODAY Co. to increase sales or revenues, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect,” “predict,” “potential,” “could,” “will,” “would,” “ongoing,” “future” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words.

Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs.

These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement.

For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in “Item 3. Key Information – Risk Factors” in USA TODAY Co.’s (fka Gannett Co., Inc.) 2025 Annual Report on Form 10-K and USA TODAY Co.’s (fka Gannett Co., Inc.) quarterly reports on Form 10-Q and USA TODAY Co.’s (fka Gannett Co., Inc.) other filings with the SEC, in each case as such factors may be updated from time to time.

Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. USA TODAY Co. disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.                                                                               
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MEDIA CONTACTS
Let’s Do This
pr@letsdothis.com
Ventures Endurance
pr@usatodayco.com