R.A.D. Announced as Official Footwear Partner of the Venice Beach Half Marathon & 5k

May 7, 2026

Celebrating the magic and grit of Venice

(LOS ANGELES) /ENDURANCE SPORTSWIRE/ – The Venice Beach Half Marathon & 5k, produced by Generic Events, has announced R.A.D. as the official footwear partner for the annual weekend of events.

The Venice Beach Half Marathon & 5k debuted in 2025 to a sold out crowd of 3,500 attendees. The unique event takes runners and walkers along Ocean Front Walk, Venice Boulevard, Abbot Kinney Boulevard and past historical locations such as Muscle Beach and the Venice Canals, before finishing under the historic Venice sign.

“R.A.D. Running is a unique company and pioneer in shoe design; the perfect partner for the Venice Beach Half, one of the most unique half marathons in the country. R.A.D. has also opened a loft space in Venice, adding to the health and fitness community as we prepare for the Olympics in 2028”, shared Brennan Lindner, Executive Producer of Generic Events.

“We’re stoked to be partnering with Venice Beach Half – a race on the streets that inspire the brand. Join us at the R.A.D® LA Satellite for the final training run on May 9, then we’ll see you rip it on race day, before heading back to ours for the afterparty…”, said Ben Massey, Founder & Blue Benadum, Running Product Manager.

The event is designed to showcase the best of Venice, raise money for local schools, and provide the opportunity to tour one of the most unique communities in Los Angeles. There will be multiple entertainment stops along the route including singing gondoliers at the Venice Canals and a Grease performance at Venice High School, where the movie was filmed.

After finishing, participants are treated to an unbelieved post event festival at Windward Plaza, overlooking the Pacific Ocean and the Venice Skate Park. The event day finishes out with an electric live performance of a Doors cover band, as the Doors resided in Venice in the 1970s.

Participants are encouraged to join fundraising teams for their local schools and prizes will be awarded to the school with the most students attending. This year, the fundraising goal for booster clubs at Venice and Mar Vista Schools is $25,000.

For more information and to register, please go to www.runvenicebeach.com.

About Generic Events

The Venice Beach Half Marathon is managed and promoted by Generic Events, a boutique experiential agency that unites communities through large-scale active lifestyle events. Operated by the husband and wife team of Michelle and Brennan Lindner, both longtime Venetians. Generic Events also produces such annual events as Turkey Trot Los Angeles, Los Muertos 5k, Pasadena Triathlon, and the Santa Monica Pier 360 Beach Festival. For more information, please go to www.genericevents.com.

About R.A.D.® Running

R.A.D® is a performance footwear company that uses innovation and creativity to unlock the euphoria of sport. We blend cutting-edge technology with an aesthetic rooted in lifestyle subcultures. The goal of R.A.D® Running is to make shoes that enhance the running experience, taking runners to places they have always been, but different. For more information, please go to www.rad-global.com

Our shoes are for the miles that build race day, no carbon yet, but we love speed.

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Media Contacts:

Kim Koury / Carl Larsen
TTLA / Spin PR
Kim@spinprgroup.com
Carl@spinprgroup.com
(310) 497-6324 / (310) 210-7018