Feisty Media Acquires Iconic Women’s Running Brand, Another Mother Runner

March 20, 2026

/ENDURANCE SPORTSWIRE/ – In its newest expansion, building on a history of providing space for female athletes of all ages, experience levels, and sports, Feisty Media announced it has acquired the iconic women’s running brand Another Mother Runner.

“In an era when running goals and motherhood often seemed at odds, they built a brand and community that normalized running through every stage of women’s lives,” said Feisty Media CEO Sara Gross.

The acquisition includes the re-launch of both Another Mother Runner’s namesake podcast and its weekly Miles of Books show, as well as a revamp and re-launch of its unique women’s training programs and retreats.

Another Mother Runner was founded in 2010 by Sarah Bowen Shea and Dimity McDowell, both collegiate rowers who trained for a marathon together while trying to balance media careers and families. The two set out to cultivate a virtual community of like‑minded women who could support and inspire each other, which ultimately turned into Another Mother Runner — spawning several podcasts, multiple books, training programs, and retreats.

“It’s hard to imagine a brand more aligned with Feisty’s mission to create an inclusive environment for all women, and I’m thrilled that Feisty will help carry forward the legacy Sarah and Dimity created,” said Feisty CEO Gross.

“We are delighted to be able to carry on — and grow — Another Mother Runner so we can help active women set and reach goals,” said AMR co-founder and podcast host Shea. “Feisty is the perfect partner in this exciting venture. The vibes of our brands are so copacetic.”

The merger was announced with a live show and combined community event in Portland, where dozens of women came together to celebrate what they’re capable of.

The acquisition also marks the latest step for Feisty Media as it aims to be the home for unique women-led sports and health brands. With podcasting and content businesses entering a new era of both growth and consolidation, niche women’s brands are going through an evolution. Within this, Feisty provides a space for these homegrown one-of-kind active brands to build their next chapter.

“There are many women‑led companies looking for a home where they can keep doing the great work they’ve dedicated so much energy to. Feisty can be that home, supporting their growth while honouring the communities they’ve built,” said Feisty CEO Gross.

Follow Another Mother Runner: Apple Podcasts, Spotify, or Youtube

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Feisty Media covers women’s sports through a variety of content platforms, and provides health education for empowered, savvy, active women. Feisty builds audiences and serves their communities with podcasts, social media, written content, events, membership programs & online courses.

Another Mother Runner (AMR) is a supportive community for women runners of all different paces, shapes and sizes. AMR creates fresh, relevant, engaging content through podcasts, newsletters, and social media. Their Train Like A Mother programs also offer support from first mile to finish line for distances from 5K to ultramarathon, and even hiking plans.