OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.

March 4, 2026

The latest innovation from OOFOS delivers more stability, a more contoured fit and 6mm more impact-absorbing OOfoam™ technology in a modern design built for all-day recovery.

Braintree, MA (March 4, 2026) /ENDURANCE SPORTSWIRE/ — OOFOS today announces the launch of its new Essentials PLUS line, a modern evolution of its most iconic silhouettes engineered with more OOfoam™, enhanced stability, and a refined lifestyle aesthetic. Designed for people in motion doing more each day, Essentials PLUS builds on the brand’s recovery-driven foundation while fulfilling the need for ultimate comfort all day.

The PLUS line was developed to deliver enhanced cushioning and stability through a series of purposeful design upgrades. A raised rim cradles the foot and keeps it centered in the footbed, providing greater confidence with every step. A signature heel cup and wider strap design create a more secure fit during daily movement, improving overall stability without compromising the soft, signature feel that defines OOFOS.

Underfoot, the innovation continues. Compared to the original OOriginal silhouette, Essentials PLUS features 6mm of additional centerline thickness, with 19% more OOfoam™ in the heel and 30% more in the forefoot. These enhancements translate into measurable performance benefits, including up to a 5% improvement in overall cushioning and up to a 2% increase in energy absorption during standard walking impact. OOfoam™ remains the category’s leading combination of soft cushioning and low energy return, absorbing impact while minimizing stress on feet and joints. With more material where it matters most, the Essentials PLUS collection delivers an elevated experience in all-day recovery and ultimate comfort.

Essentials PLUS reimagines the brand’s core icons and top-selling styles — OOriginal, OOahh, and OOcloog — with cleaner lines, refined proportions, and a modern sensibility. The updated silhouettes pay homage to OOFOS’ roots while moving confidently into a more contemporary space.

“The design team set out to create a cleaner, more modern aesthetic while preserving the distilled DNA of our OOriginal, OOahh, and OOcloog,” said Dan Hobson, Head of Product Design at OOFOS. “With the Essentials PLUS, we enhanced the cushioning and stability while refining the overall look to feel fresh and versatile for everyday wear. It’s an evolution that honors where we started while supporting where we’re headed.”

The Essentials PLUS line launches in March 2026 with the OOriginal PLUS and OOahh PLUS, each priced at $69.95 and available in black, chalk, and mint, as well as the OOyea PLUS two-strap sandal available in black, chalk, primrose and sunburst, priced at $79.95. In April 2026, the OOcloog PLUS will debut at $79.95 in black and chalk.

With Essentials PLUS, OOFOS continues to build on its reputation for innovation while embracing a broader vision of all day recovery and ultimate comfort. Infused with more. So you can do more.

About OOFOS
OOFOS is a global footwear brand built on the science of recovery and designed for everyday movement. Powered by proprietary OOfoam™ technology, OOFOS footwear absorbs 37% more impact than traditional footwear to reduce stress on the body and support comfort throughout the day. Trusted by athletes and wellness professionals, OOFOS creates versatile styles that move effortlessly from active recovery to daily life. From intentional moments of rest to all-day wear, OOFOS helps people feel good with every step. Learn more at www.oofos.com.