US investors acquire Pedego; Urtopia to provide technical collaboration
November 19, 2025
E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes.
Larry Pizzi, the CEO of newly formed New Pedego Holdings Inc., said Urtopia will provide engineering and supply chain efficiencies and will allow Pedego’s licensed retailers to access high-tech models that complement Pedego’s existing product line. The partnership will also create engineering and supply chain efficiencies that will benefit both Pedego- and Urtopia-branded e-bikes, he said. Bicycle Retailer
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