Swiftwick Announces New Team of Independent Sales Agencies

November 5, 2025

Six agencies join Swiftwick to expand the brand’s presence in specialty retail.

Nashville, TN (November 5, 2025) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, accelerates its growth with the addition of six independent sales agencies. This marks a new strategic push to deepen its investment in specialty retail, with a particular focus on run, outdoor, and bike specialty.

New agencies now representing Swiftwick include:

• S4 Sales Group: Led by Mike Friece, S4 represents Swiftwick in California, Arizona, and Nevada, along with BOCO Gear, UltrAspire, Huma, Mount to Coast, and Vivobarefoot.
• Prime Sales: Led by Kendall Fitzhugh, Prime Sales represents Swiftwick in Colorado, New Mexico, Utah, Wyoming, North Dakota, South Dakota, and Minnesota, along with TEVA.
• Sugar Magnolia Sales Agency: Led by Lance Andrews, Sugar Magnolia represents Swiftwick in Texas, Oklahoma, Louisiana, and Arkansas, along with Kizik, Mount to Coast, Näak, Instinct, and Chrome Industries.
• Multisport Arsenal: Led by Lee Sellers, Multisport Arsenal represents Swiftwick in Kentucky, Indiana, Ohio, and Michigan, along with Rabbit, Tailwind, and Huma.
• On the Road and Off: Led by TJ Maurer, ORO represents Swiftwick in Mississippi, Alabama, Georgia, Florida, Tennessee, South Carolina, North Carolina, Virginia, and West Virginia, along with Roark, Black Diamond, TEVA, Kelty, Livsn, VSSL, and Peak Design.
• N.M. Fiorelli Ventures: Nick represents Swiftwick in Delaware, Washington, DC, and Maryland, along with Mount to Coast, Näak, Vivobarefoot, and Ibex.

“We are excited to bring on a team of agencies and representatives that are highly trusted by our retail partners,” said Mark Chou, Swiftwick CEO. “Providing greater support for our valued partners has been a key area of investment for us this year, and these agencies will work closely with our sales manager Andy Keel and me to continue expanding Swiftwick’s presence nationwide.”

“​​Swiftwick has been an incredible partner to us over the years,” said Mark Jimenez, CEO of Red Rock Running Company. “We’re thrilled to see the brand doubling down on its commitment to run specialty and look forward to continuing to grow our partnership with them. We’d encourage run specialty retailers to explore how Swiftwick can elevate their sock business.”

The company will continue seeking sales representation for the following territories:

• Pacific Northwest: Washington, Oregon, Idaho, Montana, and Alaska
• Tri-State: New York, New Jersey, Pennsylvania
• New England: Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire, and Maine
• Midwest / Great Lakes: Illinois, Wisconsin, Iowa, Missouri, Kansas, Nebraska

Swiftwick will be in attendance at The Running Event in San Antonio, TX from December 3-4, 2025. Please stop by at booth 18093 to meet the team and learn more about future opportunities with the brand.

To learn more about Swiftwick, please visit https://swiftwick.com/.

ABOUT SWIFTWICK:

Swiftwick designs, engineers, and builds performance socks for endurance sports, featuring advanced moisture-wicking, optimal compression, and contoured performance. Beloved by track and field athletes in the 2024 US Olympic Team Trials, Tour de France cyclists, and winners of the Western States 100 and MIUT 115 ultramarathons, Swiftwick is proudly based in Nashville, manufactured in the USA, and worn the world over. Learn more at swiftwick.com.

Media Contact:

Swiftwick PR
press@swiftwick.com
(615) 370-8611