BibRave Reports Record Paid Social Results Across Leading Endurance Events

November 5, 2025

Agency announces double-digit growth in registrations and ROI through targeted digital campaigns

Portland, OR (November 5, 2025) /ENDURANCE SPORTSWIRE/  – BibRave, the leading-edge endurance and fitness marketing agency, is reporting a season of standout paid social media success across its endurance event partners. Through advanced targeting, personalized messaging, audience segmentation, and data-driven creative strategy, BibRave helped race organizations achieve significant growth in registration and engagement.

One of the most notable results came from the Garmin Kansas City Marathon, which saw a 27 percent year-over-year increase in registrations, a 14X return on ad spend (ROAS), and its highest participation numbers since 2013. “BibRave’s paid social strategy played a major role in our success this year,” said Katie Martincich, Director of Marketing at the Kansas City Sports Commission, which owns and operates the Garmin Kansas City Marathon. “Their deep understanding of both the running community and the paid social landscape helped us connect with runners through personalized, performance-based content that brought new runners to our event and re-energized our loyal base.”

Additional BibRave partners also saw measurable gains through targeted paid social efforts. The Missoula Marathon leveraged pre-registration lead generation ads to grow its subscriber base by 50 percent, while the St. Charles Running Festival ran a focused three-week campaign that accounted for 31 percent of total registrations and delivered a 20X ROAS. Meanwhile, the 2026 EPIC Marathon, still months from race day, has already seen 61 percent of total registrations driven by paid social efforts, achieving a 5X ROAS.

“These results underscore the value of strategic digital marketing for endurance events,” said Andy Wallace, Senior Vice President at BibRave. “Whether it’s building awareness, driving conversions, or amplifying engagement, BibRave’s paid social programs deliver proven, scalable growth.”

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With over a decade of experience building and managing influencer and ambassador communities for brands of all sizes, BibRave brings a team of strategic social media, creative, and community-focused experts.

BibRave also crafts bold and memorable experiential campaigns and experiences, developing creative activations and in-person moments while managing ideation, project management, procurement, execution, and inter-agency coordination.

In addition, BibRave delivers best-in-class digital marketing services, including email marketing, social media strategy and management, content creation, and campaign analytics, helping brands connect with audiences through authentic, performance-driven messaging.