Fox Factory sees Q2 sales growth as bike sales ‘stabilize’
August 11, 2025
Fox estimated tariffs will cost it ‘upwards of $50 million’ this year. Fox Factory produced sales increases across all three of its divisions in the second quarter, with sales in its Specialty Sports Group — which includes its bicycle-related brands — up 11% over the same period last year.
The company said the division’s sales increase to $137.2 million “is related to the stabilization in bike sales.”
Fox Factory sells bike products under the Fox, Marzocchi, RaceFace, Easton and RideConcepts brands. The SSG division includes those brands and the Marucci baseball/softball brand (which includes the Lizard Skins grip and bar tape business). Its largest business is selling suspension components as original equipment to bike factories. Bicycle Retailer
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