Wahoo Rides On with SBT GRVL® as Presenting Sponsor Through 2028

June 26, 2025

Steamboat Springs, Colo., (June 26, 2025) /OUTDOOR SPORTSWIRE/— SBT GRVL® and Wahoo Fitness today announced a renewed three-year agreement that solidifies Wahoo as the presenting sponsor of North America’s premier gravel cycling event through 2028. The continued partnership reflects both brands’ shared commitment to innovation, inclusivity, performance, and growing the sport of gravel cycling.

The 2025 edition of SBT GRVL® kicks off today with a weekend full of festivities, riding and racing. On Saturday riders from around the world will challenge themselves on SBT GRVL’s famed Green, Red and Blue courses that showcase the rural beauty of Routt County, and on Sunday the sport’s top pro and amateur racers will toe the line on a new Black Course that starts and finishes 25 miles from Steamboat Springs in Hayden, Colorado.

Since its inception in 2019, SBT GRVL® presented by Wahoo has grown into one of the most iconic and sought-after gravel races in the world. Drawing thousands of riders to the pristine, ‘champagne gravel roads’ of Steamboat Springs, Colorado, SBT GRVL® has consistently elevated the gravel riding and racing experience through world-class course design, breathtaking scenery and an unwavering commitment to community, inclusion and innovation.

“Wahoo has been a vital partner since the very beginning of SBT GRVL,” said Amy Charity, co-founder of SBT GRVL. “Their focus on teamwork, community, and investment in the sport of cycling mirrors our vision as we continue to evolve and grow our iconic event. This partnership renewal and continued collaboration with Wahoo sets the stage for increased growth and new opportunities within the sport, including a focus on getting more women on the line, and growing youth cycling.”

​​Wahoo’s partnership brings connected fitness technology and training insights to SBT GRVL® athletes, through its’ full ecosystem of software, sensors, indoor, and outdoor training equipment – helping riders of all levels train smarter, race stronger, and stay connected throughout their training and participation at SBT GRVL® and beyond.

“SBT GRVL reflects the values we live by at Wahoo, innovation, performance, and building community,” said Colin Eustace, chief sales & marketing officer at Wahoo Fitness. “We’re proud to continue this long-term collaboration, connect with passionate athletes, and support the growth of the gravel community.”

As GRVL® events continue to expand, the Wahoo and SBT GRVL® alliance underscores a shared commitment to creating transformative experiences for cyclists worldwide.

About SBT GRVL® Presented By Wahoo
Co-founded in 2019 by former professional cyclist Amy Charity, SBT GRVL® p/b Wahoo has quickly become one of the largest and most sought-after gravel races in the United States. With a commitment to elevating the sport and creating a community-driven experience, SBT GRVL® continues to push boundaries in cycling. In recent years, GRVL® Events has expanded globally, with FNLD GRVL in Finland and RADL GRVL in Australia, further strengthening the movement towards greater participation and equity in gravel racing. For more information visit www.sbtgrvl.com.

About Wahoo Fitness
Located in Atlanta, GA, Wahoo Fitness’ vision is to be a global leader in smart fitness and training—by creating a full ecosystem of software, sensors, devices, data, and performance insights for runners, cyclists, triathletes, and other competitive endurance athletes and fitness enthusiasts. Learn more about Wahoo’s full line of products and apps at WahooFitness.com.