100%® Reaffirms Its Commitment to a Strict Minimum Advertised Price (MAP) policy

May 28, 2020

Sports performance company assures its devotion to brick-and-mortar retailers by ensuring a fair pricing policy across all channels.

SAN DIEGO, California – May 28, 2020 – 100%, the San Diego-based sports performance company, announced today its updated Minimum Advertised Price (MAP) policy to ensure that all online and brick-and-mortar retailers maintain the agreed upon minimum advertised price for all 100% products. 100% has made significant investments in many of the sporting and outdoor industry brick-and-mortar retailers, and this practice will ensure consistent pricing for all sellers and consumers. 100% is committed to strictly enforce the policy on all online third-party marketplaces as its first line of defense.

“Brick-and-mortar retailers are vital to the communities & athletes they support,” says 100% CEO Ludo Boinnard. “During a time when many are struggling to maintain their business, we want to do our part to create a fairer marketplace. If we don’t, we’ll be in jeopardy of losing a cornerstone of the outdoor sports community. Whether it’s cycling, running, triathlon, or moto, none of these communities can grow without the support and initiative of local shops.”

Whether it’s a small or large store, brick-and-mortar retailers provide education, product assistance and community building, and 100% is committed to support such a vital part of the outdoor industry. Since its beginning in 1982, 100% has considered brick-and-mortar retail indispensable in growing its business and growing the outdoor sports community. 100% has always enforced a MAP policy, but with the changing dynamic of sports retailers and the uncertain times that lie ahead, it’s more important than ever to strictly enforce those prices for sellers of all sizes in order to create a fair and healthy marketplace for all.

Questions and comments concerning the MAP policy should be directed in writing to the enforcement administrator (map@100percent.com). For more information about 100% products and athletes, visit us online at 100Percent.com.

About 100%®: 

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.