100%® and Movistar Team Join Forces to Debut Special Edition Racetrap® Sunglasses
June 19, 2020
The Movistar WorldTour squad will race in one-of-a-kind, ultralight Racetrap sunglasses, featuring a Movistar Team White frame and HiPER® Blue multilayer mirror lens.
SAN DIEGO, Calif. – June 19, 2020 – 100% has debuted a brand-new special edition of its cutting edge Racetrap eyewear, built in collaboration with the Movistar Team WorldTour cycling squad. The unique sunglasses blend 100%’s industry-leading optics with Movistar’s distinctive colors for a pair of shades that will pop out of the peloton. Featuring 100%’s ultralight TR90 frame in Movistar Team White and HiPER Blue multilayer mirror lens, the Special Edition Racetrap sunglasses will help the likes of Alejandro Valverde see everything around him on the road—and look good doing it.
“We were honored to be chosen as the official eyewear partner of Movistar Team, and we’re thrilled to have created something that commemorates one of the greatest teams in the history of professional cycling,” says 100% CEO Ludo Boinnard. “Movistar has always had a unique look among the peloton, and we’re happy to help them stand out from head to toe, and to ensure that they have the highest performing optics in the world every time they roll out.”
Racetrap provides unmatched field of vision and protection in the most extreme conditions, using an optically advanced spherical shield for an unobscured view of the road ahead and to the side. The proprietary, contrast-defining HiPER lens provides unparalleled definition, helping riders react quickly to every little change on the road. The Movistar Team Special Edition Racetrap is also available to consumers, and comes in a hard case with a Movistar microfiber cleaning bag, a clear replacement lens and an alternative fit nose pad.
For more information about 100% products and athletes, visit us online at 100Percent.com.
100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.
100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram. www.100percent.com
About Movistar Team:
The Movistar Team is the longest-running, most successful squad in pro cycling’s top tier, the UCI WorldTour, which gathers together the 18 most prestigious men’s teams on the planet. 2019 marked a huge milestone for the Blues as they fulfilled the 40th consecutive season of activity with its 28-rider men’s team. The squad also includes an 11-member women’s team, active since 2018 and now part of the recently-created UCI Women’s WorldTour. Some of the team’s biggest stars for 2020 are national road race champions Alejandro Valverde and Lourdes Oyarbide, as well as Marc Soler, Eider Merino, Enric Mas or Sheyla Gutiérrez. Together with more than 900 victories as a professional, Europe-based men’s structure -as well as more than twenty already obtained with its women’s squad-, the organisation has achieved six yearly titles as the best team in the world in 1992, 2008 and – under Telefónica’s sponsorship – 2013 to 2016 consecutively.