100%® and BORA – hansgrohe debut new S3 style

August 7, 2020

The leader in performance eyewear and the team of Peter Sagan bring a fresh look to the peloton.

SAN DIEGO, Calif. – August 7, 2020100% and the BORA – hansgrohe Professional Cycling Team have joined forces once again to create a special edition of the popular S3®style. Featuring BORA – hansgrohe’s signature green and white color scheme, 100%’s most popular style is now available with a fresh look.

“We’ve been honored to work with BORA – hansgrohe for the past year and we’re excited to extend that partnership with this special edition eyewear,” said 100% CEO Ludo Boinnard. “We can’t wait to see Peter and the entire BORA – hansgrohe team riding with our most popular style in the Grand Tours this fall.”

100% launched its partnership with BORA – hansgrohe and seven-time Tour de France green jersey winner Peter Sagan in 2019 with the release of special addition S2®, Speedcraft® and Speedtrap® styles. This year, the riders in the pro peloton and their fans around the world will have the option of the S3, featuring a Team White HiPER® silver mirror lens for the ultimate vision and protection on the road.

“Our riders are some of the most demanding athletes on earth, and that goes for performance and style,” said BORA – hansgrohe Team Manager Ralph Denk. “Every detail matters in the pro peloton, and we’re thrilled to have an eyewear partner that gets it.”

For more information on the S3 and all 100% Performance eyewear, visit us online at 100%.

About 100%®: 

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

100% is inspiring a new generation of athletes and asking them: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, reigning AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time and reigning UCI downhill world champ Loïc Bruni, 2013 Ironman world champion Frederik Van Lierde, 2019 MLB rookie of the year Pete Alonso and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on FacebookTwitter and Instagramwww.100percent.com