Zoot Sports acquires Tailwind Brands to accelerate growth
October 27, 2025
Zoot Sports, a US triathlon apparel brand owned by Italy’s MVC Group, has acquired its longtime European distributor Tailwind Brands to accelerate its growth and consolidation in the rapidly expanding European triathlon market, which is growing annually by 7-8%, with plans to triple Zoot’s European sales within three years by leveraging stronger direct operations, product innovation, marketing, and athlete engagement under the continued leadership of Tailwind’s managing director Marcus Voss. Fashion United
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