Zenni Named Official Eyewear Sponsor of El Tour de Tucson 2025

July 3, 2025

El Tour is Nov. 22, 2025

TUCSON, AZ (July 3, 2025) /ENDURANCE SPORTSWIRE/ — Zenni Optical, the online eyewear brand known for its stylish and affordable prescription and sport performance eyewear, is proud to announce its role as the Official Eyewear Sponsor of the 2025 El Tour de Tucson, one of the premier cycling events in the country.

It is also the sponsor of the Three-Day Expo & Fiesta held at the Tucson Convention Center beginning Nov. 20.

Taking place on Saturday, November 22, 2025, El Tour de Tucson draws more than 9,000 cyclists each year to the streets of Southern Arizona, uniting riders of all ages and skill levels. As a sponsor, Zenni will be present on-site throughout the weekend with a branded booth, celebrating the community and offering attendees the opportunity to purchase eyewear and receive exclusive event discounts.

“Zenni is thrilled to partner with El Tour de Tucson, a ride that embodies community, and the spirit of accessibility, values we hold at the core of our brand,” said Veronica Alcaro, VP Brand at Zenni Optical. “We’re excited to bring our eyewear to the cycling community and connect directly with riders who inspire us with their passion and perseverance.”

Said El Tour Executive Director TJ Juskiewicz: “We’re pleased to have Zenni as our El Tour’s Three-Day Expo & Fiesta sponsor this year, in addition to being our official eyewear sponsor. We know it’s a quality product and they are an enthusiastic, proud sponsor. We feel it’s a great match for our cyclists.  We look forward to having them at our iconic ride in November.”

Since its founding in 2003, Zenni has been on a mission to make eyewear accessible to everyone, combining cutting-edge style and technology with wallet-friendly prices. The brand continues to expand its presence in the performance space, supporting athletes, cyclists, and active individuals with durable, stylish eyewear that performs as hard as they do.

For more information about Zenni, visit zenni.com.
To register for El Tour de Tucson or learn more about the event, visit eltourdetucson.org.

About Zenni

Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective glasses and sunglasses curated with a sense of fashion and dynamic style. With complete prescription pairs starting at under $10, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Sam Cassell and George and Claire Kittle. For more information, please visit zenni.com/press.

About El Tour de Tucson

El Tour de Tucson, Arizona’s largest cycling event and one of the largest cycling events in the United States, is produced and directed by Perimeter Bicycling Association of America, Inc. and is scheduled for November 22, 2025. Cyclists of all ages and abilities may ride 102, 63 or 32 miles. There is a fun ride of 3- and 1-mile. The event was created in 1983 by founder Richard J. DeBernardis. Throughout its 41-plus years, it has helped raise nearly $130 million for national and local (Tucson) nonprofits.

Contacts:

Steve Rivera, El Tour de Tucson, media director
Steve@eltourdetucson.org

Or

Toni Vindel, Zenni Public Relations
toni.vindel@zennioptical.com