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Youth Cycling Coalition Announces Partners and Launch of Pilot Program

February 23, 2021

BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program in Morgantown, West Virginia.

Founded in 2019 with leaders from youth cycling programs across the U.S., the YCC brings together industry partners and bicycling advocates to get more children on bikes and keep them riding into adulthood. With a vision of collaboration and collective action, the YCC operates on the understanding that bicycling provides direct mental and physical health benefits for youth today, and continued riding can secure these benefits long term.

The Youth Cycling Coalition is composed of the following organizations: Free Bikes 4 Kidz, The League of American Bicyclists, Little Bellas, National Interscholastic Cycling Association (NICA), PeopleForBikes, Project Bike Tech, Safe Routes Partnership, Trips For Kids, USA BMX Foundation and USA Cycling.

The pilot program in Morgantown will combine the collective network, resources, programming and expertise of each organization as well as local partners. By ensuring kids have access to bikes, offering recreational and competitive opportunities as well as a mode of active transportation to reach everyday destinations, the YCC anticipates the partnership can help cities and towns fully integrate bicycling into the everyday lives of our nation’s youth.

“As we look to ignite a passion for biking through experiential learning and STEM with our programs, we are pleased to support this historic, collaborative effort,” said Mercedes Ross, executive director of Project Bike Tech and Mike DuVarney, executive director of USA BMX Foundation. “Each partner involved is committed to providing the youth of Morgantown opportunities that not only benefit them now, but also extend far beyond the classroom with 21st century skills employers are looking for.”

In Morgantown, West Virginia University and the Brad and Alys Smith Outdoor Economic Development Collaborative (OEDC) are working with the YCC to build on their goals of introducing more youth to bicycling and growing outdoor recreation opportunities in the region.

The YCC pilot project will intersect with the OEDC’s “Science Behind the Sport” STEM education program, providing K-12 curriculum on the science of cycling. With so much energy around outdoor recreation in West Virginia, WVU President Gordon Gee recognizes the rich opportunity for enhancing the state’s outdoor economy. “In partnership with the Brad and Alys Smith Outdoor Economic Development Collaborative and combined with the vision of the Youth Cycling Coalition, we are now perfectly positioned to welcome future generations to explore new paths to a brighter tomorrow,” said Gee.

The energy of a college town coupled with an abundance of established outdoor recreation assets makes Morgantown an ideal outdoor community to serve as a pilot for the YCC.

“The City of Morgantown is privileged to be selected as the initial site for the YCC’s pilot program,” said Morgantown Mayor Rob Delaney. “Not only do we offer great recreational cycling opportunities locally, but as a community we have been working hard to build more bicycle-friendly infrastructure throughout our city.”

With support from the Flagg Family Foundation, USA Cycling and PeopleForBikes will provide seed funding for the initiative while also engaging in the work. The two organizations recently partnered in efforts to support getting, and keeping, more people riding bikes nationwide.

“Growing bicycling in the U.S. starts with getting more kids on bikes and keeping them riding into adulthood. USA Cycling and PeopleForBikes will bring our history of partnership — and the resources and networks of each organization — to this comprehensive youth-focused initiative,” said USA Cycling President Rob DeMartini and PeopleForBikes CEO Jenn Dice. “We know that investing in youth is investing in the future of our communities. The nonprofits that came together to design and steer this program are a talented and effective bunch — we are proud to be part of the Youth Cycling Coalition.”

The YCC looks forward to building collaboration around getting more kids on bikes and sharing stories of innovative and effective partnerships in Morgantown, a future pilot program in Charlotte, NC and other communities nationwide.

About the Youth Cycling Coalition

The YCC is composed of the following organizations: Free Bikes 4 Kidz, The League of American Bicyclists, Little Bellas, NICA, PeopleForBikes, Project Bike Tech, Safe Routes Partnership, Trips For Kids, USA BMX Foundation and USA Cycling. We are united under the belief that bicycling provides direct mental and physical health benefits for youth today, and that continued riding can secure these benefits for the rest of their lives. For more information, visit youthcyclingcoalition.org.