Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.

February 16, 2026

Legendary denim brand launches women’s riding jeans made with fibers that are 15x stronger than steel

GREENVILLE, NC (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers – 15x stronger than steel yet light enough to float on water.

Product highlights:

• Available in two women’s silhouettes: Skylar High Rise Relaxed and Rodeo High Rise Boot ($89.99)
• Crafted from a soft cotton blend reinforced with Dyneema® fibers for lightweight strength and durability
• 15x tougher than steel, yet light enough to float on water
• High-rise fit with a contoured waistband for comfort, coverage, and security in and out of the saddle
• Designed with input from female riders and finished with classic Wrangler five-pocket styling and authentic Western details

Born in the saddle. Made for the ride.

• Available at Wrangler.com
• Discover how Dyneema® is revolutionizing material performance at www.dyneema.com

Media Contact:

• Naomi Burrell – naomi@cornershopcomms.com

ABOUT DYNEEMA®:

Dyneema®, the world’s strongest fiber™, is a premium brand of ultra-high-molecular-weight polyethylene (UHMWPE). As one of the world’s only backward-integrated producers of high-performance fiber, Dyneema® has been driving material science innovations for more than 30 years, using molecular engineering to create uniquely strong fibers that enable unmatched performance and protection in a wide range of end products and industries where failure is simply not an option. Home to more than 1,100 employees worldwide, Dyneema ® supports customers with its advanced technical expertise, global manufacturing footprint, and commitment to innovation, collaboration, and sustainability. Since 2022, Dyneema ® has been part of Avient Corporation (NYSE: AVNT), a leading provider of specialty and sustainable material solutions that turn customers’ challenges into opportunities and bring new products to life. For more information, visit www.dyneema.com.