World of Triathlon LIVE Supports Tri It Forward Programme for 2026
March 9, 2026

March 9, 2026 /ENDURANCE SPORTSWIRE/ – Triathlon Industry Alliance (TIA) is thrilled to announce that World of Triathlon LIVE, powered by TriDot, supports the Tri It Forward programme and cohort for 2026 – an initiative designed to identify and develop communities, smaller charities and start-ups within the triathlon ecosystem through supported TIA Membership.
Tri It Forward is a new initiative from Triathlon Industry Alliance (TIA). The programme builds on the success of Run It Forward, which was developed by Running Industry Alliance (RIA) and has been delivered since its conception. Expanding this concept into Triathlon represents an important step in the continued development of TIA x RIA and the commitment to support the wider industries.
World of Triathlon LIVE, powered by TriDot, is the UK’s only expo dedicated to multisport and takes place at ExceL London on 28th – 29th March 2026. Partnering with World of Triathlon LIVE is a natural fit. The collaboration amplifies Founder Stuart Walker’s mission “to unite triathletes from novices to pros, offering a platform that inspires and empowers,” while bringing a business-to-business focus to those organisations working hard to move the sport and business of Triathlon forward and who will benefit from additional TIA Membership support.
In 2026, World of Triathlon LIVE will work closely with the Triathlon Industry Alliance, CEO and Advisory Board to help confirm and support this year’s cohort, bringing collective knowledge, visibility and natural authenticity to the programme.
Stuart Walker, Founder of World of Triathlon LIVE, commented: “We’re delighted to sponsor Tri It Forward for 2026. This programme is a fantastic initiative for nurturing talent and future leaders from communities, smaller charities and start-ups within Triathlon. We’re excited to work alongside TIA to support this year’s cohort and together shine a light on the incredible people in these spaces who are helping drive the sport of Triathlon forward and need that valuable support.”
Rebecca Richardson, CEO of Running Industry Alliance (RIA x TIA), added: “We are delighted to be working closely with Stuart and fully support the incredible work he is doing in this space with World of Triathlon LIVE. Our missions and focus are closely aligned, which makes this partnership even more exciting. We look forward to bringing Tri It Forward to life together for the benefit of the Triathlon Industry and more importantly for those organisations that benefit from a helping hand as they grow, connect and develop.”
Triathlon Industry Alliance (TIA) and World of Triathlon LIVE are now inviting applications for the 2026 cohort. The programme is particularly focused on communities, smaller charities and start-ups working within triathlon that believe TIA membership could support their growth, connections and development within the wider industry.
Women in Tri UK was the first organisation to benefit from Tri It Forward when the programme launched. Bianca Fernandez-Clark, Chair of Women in Tri UK, commented: “As a small charity with limited resources, receiving membership to Triathlon Industry Alliance (TIA) through the Tri It Forward programme has been incredibly valuable for Women in Tri UK. It has enabled us to attend The Triathlon Industry Conference, connect with organisations across the sector, and build partnerships that support our mission to make triathlon more inclusive for women. Access to industry research has also been extremely valuable in informing our advocacy work and helping shape programmes that respond directly to the barriers women face in the sport.”
For more information please visit Tri It Forward
www.triathlonindustryalliance.com
www.worldoftriathlonlive.com
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