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woom bikes Becomes Official Kids’ Bike Manufacturer of the Life Time Sea Otter Classic

March 16, 2022

Three-year sponsorship agreement, including exclusive bike demos in the woom Kids’ Zone, will run through 2024

AUSTIN, Texas – March 16, 2022 /OUTDOOR SPORTSWIRE/ – woom bikes, the fastest-growing kids’ bike brand in North America, is pleased to announce its partnership with the Life Time Sea Otter Classic presented by Continental, the world’s premier cycling festival. woom has signed a three-year sponsorship agreement with Life Time to be the Official Kids’ Bike Manufacturer of the iconic spring event, through 2024.

The partnership kicks off at this year’s Sea Otter Classic event in April, where woom will be offering free bike demos in the woom Kids’ Zone. Not your average playground, the woom Kids’ Zone allows kids age 12 and under to test bikes and try out their budding cycling skills on age-appropriate obstacles, riding in a fully enclosed location, with a separate designated area for balance bikes.

woom bikes will also have a 20-feet by 40-feet booth space inside the Kids’ Zone, booth number S100, where the company will be exhibiting products from across its lineup, including woom ORIGINALS, OFF and OFF AIR models, UP e-bike models, and a broad range of accessories — as well as the debut of a brand new, yet-to-be-announced kids’ bike!

“We cannot think of a more fitting event partner for woom than the Life Time Sea Otter Classic,“ says Mathias Ihlenfeld, CEO of woom bikes. “woom bikes was developed with the goal to empower children with a lifelong love of cycling, and the Sea Otter Classic festival is working toward that same goal, offering a unique experience for kids and their families to immerse themselves in the sport of cycling and the joy that it delivers. Traveling to the Sea Otter Classic each spring has become a beloved tradition for many families, and we are thrilled to become an integral part of that experience – and to help get even more kids excited about cycling — through this multi-year partnership.”

“woom is a perfect fit for us,” says Sea Otter Classic founder and director, Frank Yohannan. “Companies who make Sea Otter fun for the next generation are an important part of the experience. Sea Otter Classic has focused on young riders and being a family-friendly event since our inception. We have seen generations of racers return with their families, year after year, and we look forward to continuing the tradition with woom.”

The Life Time Sea Otter Classic takes place April 7-10, 2022 at the Leguna Seca Recreation Area in Monterey, California. Children ages 12 and under get a free Festival Pass to enjoy the event.

The woom Kids’ Zone will be open from 9 a.m. to 5 p.m. on Thursday, Friday and Saturday, and from 9 a.m. to 4 p.m. on Sunday. A broad range of activities and events will be available in the woom Kids’ Zone across those days, including a pump track, obstacle course, egg hunt, kids’ race, and more. No entry fee is required. Additional details on kid-specific activities can be found here: seaotterclassic.com/kids-stuff.

For full festival information and a complete lineup of events at the Life Time Sea Otter Classic, visit seaotterclassic.com.

For more information about woom bikes, visit us.woombikes.com.

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About woom

woom is a globally-acclaimed kids’ bicycle company, originally founded in Austria in 2013 and has since expanded internationally. woom has disrupted the kids’ bike category across Europe and North America, as the largest and fastest growing direct-to-consumer brand in the space. Its award-winning bikes include options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world. For more information, visit us.woombikes.com or @woombikesusa on Instagram.

About the Life Time Sea Otter Classic

Known as the “World’s Premiere Cycling Festival”, the Life Time Sea Otter Classic is a four-day celebration of cycling featuring 9,000 athletes, 7,000 campers, 1,000 exhibiting brands and 300 international media representatives. The 32nd annual Sea Otter Classic is set to take place April 7-10, 2022, at the Laguna Seca Recreation Area in Monterey, California. For more information visit www.seaotterclassic.com.