Woolx Taps OutsidePR as Agency of Record

September 24, 2025

OutsidePR signs on to launch family-owned Merino Wool brand into public spotlight

SAUSALITO, Calif. (September 24, 2025) /ENDURANCE SPORTSWIRE/ – Leading outdoor and active lifestyle public relations agency, OutsidePR, now represents the premium active apparel brand Woolx, as the brand looks to elevate consumer awareness of the softest and most comfortable Merino Wool products on the planet. A trailblazing family business dedicated to creating Merino Wool performance clothing that feels amazing, performs flawlessly and looks great, Woolx is on a mission to educate consumers on the benefits of this natural product while providing family-centered customer service.

“We are thrilled to partner with OutsidePR to help us elevate our brand within the performance fabrics and apparel space,” said Nicole Calleo, Founder at Woolx. “Ultimately, we hope that this partnership will allow us to showcase the incredible range of Merino Wool products we create and the unique way we incorporate family-like community into all our customer interactions. We’re excited to deepen the way we engage with everyone from hikers, campers and skiers to avid travelers and urban explorers.”

The multi-generational family-owned band already boasts a robust and dedicated grassroots customer community, and offers an impressive range of high-quality Merino Wool tops, bottoms, and accessories for both men and women. Their products offer high versatility across activity levels and seasons, with multi-weight and buttery-smooth knits in styles fit for both active and casual wear.

“OutsidePR is made up of active lifestyle enthusiasts with a passion for working with top-quality products and community-minded brands, so we couldn’t be more thrilled to partner with Woolx,” said OutsidePR Partner, Gordon Wright. “As avid hikers, skiers, runners and travelers ourselves, we can’t wait to increase the visibility of this great team and fantastic suite of Merino Wool products.”

For more media inquiries related to Woolx, please reach out to Woolx@OutsidePR.com.

About Woolx:

Based in the forests of Upstate New York, Woolx was founded in 2012 by a father/daughter team from a family with a long history in the retail and outdoor industries. The Merino Wool performance clothing brand is committed to creating high-quality outdoor clothing that feels great, performs beautifully and fulfills their own desire for natural fabric product that offers high-value in both time and money. Woolx creates clothing that makes an outdoor lifestyle effortless with product reliability and a firm belief that customers are part of their family, too. You can learn more about the brand and their range of Merino Wool products by visiting www.woolx.com.

About OutsidePR:

OutsidePR is one of the leading active lifestyle PR agencies in North America. OutsidePR services multi-national, multi-billion dollar brands as well as core endemic companies. With 20 employees across the United States, and representing clients ranging from The North Face and Cotopaxi to Salomon and Sun Valley, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit outsidepr.com.