Wiley X Appoints Cory Uehlein as Vice President of Marketing & Digital

February 10, 2026

Frisco, Texas (Feb 10, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, today announced the appointment of Cory Uehlein as Vice President of Marketing & Digital.

In this role, Uehlein will lead Wiley X’s comprehensive marketing and digital strategy, driving brand growth, digital engagement, and customer experience across all channels.

Uehlein brings extensive experience in strategic marketing leadership, with a demonstrated track record of building and executing innovative marketing strategies that drive performance and brand connection. Prior to this appointment, Cory served in senior marketing leadership roles within Wiley X, where he led initiatives to enhance brand visibility, optimize digital performance, and strengthen customer acquisition and retention.

“We are thrilled to elevate Cory into this critical role,” said Dan Freeman, CEO of Wiley X. “His vision, creativity, and analytical approach to modern marketing have already made a measurable impact on our business. As we continue to grow and evolve our brand, Cory’s leadership will be central to driving our marketing excellence into the future.”

As Vice President of Marketing & Digital, Uehlein will oversee brand strategy, digital marketing, customer lifecycle programs, creative content, and performance measurement — aligning Wiley X’s marketing initiatives with key business objectives and market opportunities.

For more information about Wiley X and its product offerings, visit www.wileyx.com.

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About Wiley X

Founded in 1987, Wiley X is a provider of premium protective eyewear for military, law enforcement, outdoor adventure, and active lifestyle customers. Committed to performance, protection, and innovation, Wiley X designs products that meet stringent safety standards without compromising comfort or style.

CONTACT:
Thomas Stickley, Backbone Media, LLC

thomas.stickley@backbone.media

970.847.5463