Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit
November 26, 2025
As we head into a holiday season where consumers are carrying inflation anxiety along with their shopping bags, fitness and wellness brands may be overlooking one of the most efficient places to spend hyper-targeted ad dollars: Reddit.
In an age of influencer-weary consumers, authenticity has become increasingly valuable. It’s the same realism now showing up in CrossFit and Orangetheory campaigns, where grit and truth reign over shortcuts and everyday members replace models.
On Reddit, shoppers ask what works, what doesn’t, how products compare and whether they’re worth the money long before clicking “add to cart.”
With 16 gift requests posted every minute and real users answering them, Reddit is becoming a key engine for influencer-wary consumers. Athletech News
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