Whoop Is Making a Big Pro Sports Push

February 20, 2026

Whoop’s partnership engine is humming. Ferrari’s F1 team and Saudi soccer club Al Nassr are just the latest additions to a sports partnership portfolio that keeps growing

There’s a Whoop wearable on soccer star and wellness investor Cristiano Ronaldo’s wrist and now there will be one on Lewis Hamilton’s in Melbourne when the Formula 1 season kicks off, as part of a deal that makes the Boston-based company the official health and fitness wearable partner of Scuderia Ferrari HP.

The deal embeds Whoop wearables throughout the Ferrari F1 team, with the company’s Performance Science group working alongside Ferrari’s medical staff to optimize driver recovery, sleep and resilience.

A research paper will follow, Whoop said.

“Whoop and Scuderia Ferrari HP share the same obsession: performance at the edge,” Whoop founder and CEO Will Ahmed said. “Scuderia Ferrari HP has spent generations turning data and precision into speed. We’ve done the same for the human system. Bringing those worlds together is a natural fit and we’re proud to bring this expertise into Formula 1.”

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