Where is The Line Between Athlete and Influencer?

November 30, 2023

“If a brand is not working with content creators or engaged in influencer marketing, they are behind,” notes Izzy Seidel, a content creator, recreational runner, running influencer, and co-creator of the meme account Sad Girl Track Club. As running brands invest in social media influencers and professional athletes, runners face new opportunities and challenges. Who are you most likely to believe in? Trail Runner