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Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors

March 21, 2022

Victoria, B.C. – March 21, 2022 /ENDURANCE SPORTSWIRE/ – Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 – May 1, 2022, for the inaugural event. The festival will include three days of educational clinics, group rides, entertainment, and community gatherings.

Festival Founder Kathryn Taylor said: “‘From the moment I arrived in Bentonville, I was impressed with the investment Walmart had made in the local community. As I’ve gotten to know the company, I continue to be impressed with its commitment to women’s health. Likewise, Deloitte is a globally recognized leader of women’s empowerment and we are excited that they can join forces with Walmart and our other sponsors to make this event the strongest women’s specific bike ride in the US.”

Part of the sponsorship support from Walmart and Deloitte will create scholarships for women who have traditionally been excluded from cycling. Thanks to Walmart, Deloitte, Diamondbike Bikes, Kask, Koo, and Floyd’s of Leadville Racing, the festival will fund 10 scholarships for BIPOC women. Additionally, Walmart and Deloitte will co-sponsor an opening reception that will feature leading women leaders to discuss women’s health and empowerment issues.

Kim Tunick, Senior Director, Brand Experiences and Partnerships, at Walmart said: “We are excited to be part of this wonderful event that brings women from across the nation to our home region. Women’s empowerment and women’s health are central to our diversity and inclusion initiatives and this event covers both. We are particularly proud that part of our support will allow women from under-represented communities to participate in the event.”

“We are thrilled to be part of such an important initiative to further health equity and women’s empowerment,” said Nicola Johnson, Deloitte’s global lead partner for Walmart.

The presenting sponsor of the festival is BMC bikes, who signed on in January. Other brands that will be supporting the festival include Kask Helmets, Koo Sunglasses, Diamondback Bikes, Eliel Cycling, Natural State Rock and Republic, BikeFlights, Floyds of Leadville Racing Team, and more.

Registration can be found at: https://www.bikereg.com/53160

Partnership opportunities are also available. Email kathryn@girlsgonegravel.com or aimeejaineross@gmail.com for more details.

About Feisty Media

Feisty Media is a women-led media company focusing on active, performance-minded communities. We build audiences and serve communities with media products such as: Podcasts, Social Media, Written Content, Events, Membership Programs & Online Courses.

About Walmart

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we’re creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. We employ 2.3 million associates around the world — nearly 1.6 million in the U.S. alone.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”).

Deloitte provides industry-leading audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our professionals deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories

Media, Sponsorship and Partnership Inquiries

Kathryn Taylor, Founder of Girls Gone Gravel, kathryn@girlsgonegravel.com

Aimee Ross, Event Coordinator, aimeejaineross@gmail.com