Veo Strip Partners to Support Paul Johnson’s Historic 7-Day Treadmill World Record Attempt

October 17, 2025

Athletic performance company backs U.S. Navy veteran’s quest to set official world record while aiming to raise $700,000 for Bronx Burners Run Club

NEW YORK, NY (October 17, 2025) /ENDURANCE SPORTSWIRE/ – Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its partnership and support for ultra running champion Paul Johnson’s attempt to set a new official world record for furthest distance covered on a treadmill in seven consecutive days. Johnson is an avid believer in Veo Strips, wearing them throughout training and during the attempt to manage sweat and prevent distractions during the world record attempt, keeping him focused on the challenge ahead. Johnson will run in Manhattan from October 19 to 26, tackling a grueling mental and physical endurance challenge while raising funds for community impact.

Johnson was effusive in his support. “Veo Strips are essential equipment for me when I push myself during endurance challenges — and the training leading up to them. They not only reduce the annoyance of sweat in my eyes, but they also enable me to sweat and not retain heat.”

The United States Navy veteran previously took on the challenge of running transcontinentally from Los Angeles to New York City in 2024, completing the 3,000-mile journey in 52 days while raising funds for veterans’ causes. Veo Strip was essential equipment on that journey, as well. Now Johnson aims to establish an official world record that currently stands at 526 miles over seven days. His latest challenge promises to test different but equally demanding aspects of ultra-endurance athletics.

Johnson’s ambitious goal extends beyond personal achievement, as he seeks to raise $700,000 for the Bronx Burners Run Club, an organization dedicated to building stronger Bronx communities through sport and empowering residents through health, wellness, social, and academic initiatives.

“We’re thrilled to continue to support Paul Johnson in this extraordinary challenge,” said Tim Leedom, CEO of Veo Strip. “His attempt represents exactly the kind of extreme athletic performance that our products were designed to enhance. When an athlete is pushing the limits of human endurance over seven consecutive days, eliminating even the smallest nuisance can be crucial to success.”

The Ultimate Test of Mental and Physical Toughness

Unlike his previous cross-country adventures, where changing scenery provided a natural distraction during a transcontinental run in early 2024, Johnson’s treadmill challenge presents a unique psychological battleground. “Beyond the physical training, the biggest thing I’m training for is the monotony of running in place,” Johnson explained. “I have to learn to turn the brain off at times, play mental games, or stare at a spot on the wall. I love running to country music and will focus on the music and zone out. These are all things to keep my brain occupied.”

Through this partnership, Veo Strip is providing Johnson with their innovative sweat management technology—a critical component for success during extended indoor running sessions. Johnson has experienced firsthand how Veo Strip’s solution eliminates a major issue during his training regimen. “Sweating is one of those things you can’t control if you’re well hydrated,” Johnson noted. “I used to wear a hat, but at some point it becomes saturated during long runs, and then you have to worry about sweat in your eyes and constantly toweling off.”

Johnson discovered Veo Strip’s innovative sweat management solution during his training regimen. “On my first run wearing Veo Strips, I knew it worked, but didn’t think about it that much. It was on my second run when I didn’t wear it that I started getting sweat in my eyes, and that’s when I noticed it. That’s the moment I decided I’d never run another competitive race again without a Veo Strip. Sweat has become one less distraction during my runs. I tell everyone to try it once, then run without it. I joke with people—you don’t notice it until it’s gone.”

For an athlete operating at the extreme limits of human endurance, every mental and physical advantage matters. “In our world, we talk about microsavings, and Veo Strip helps me save energy from worrying about sweat management.”

The seven-day record attempt is open for public viewing and will take place at 137 West 19th Street, Chelsea, New York, from October 19 to 26. The Bronx Burners will livestream Johnson’s attempt on their website. To watch the event or to donate to the Bronx Burners, https://www.bronxburnersrc.org/.

About Veo Strip

A start-up that created an innovative product for one purpose—to keep sweat from affecting an athlete’s vision during physical activities. Veo Strips are comfortable, unobtrusive, and indispensable for athletes who demand focus and peak performance. Learn more at www.veostrip.com.