VEGA Named Official Performance Nutrition Partner of Ragnar

March 13, 2025

VEGA’s Performance Line to Fuel Ragnar Runners with Pre-Race Energy, Endurance Support, and Post-Run Recovery

SALT LAKE CITY, Utah. (March 12, 2025) /ENDURANCE SPORTSWIRE/ – Ragnar Relay, the nation’s premier host of team-based relay running events, proudly announces VEGA as its official performance nutrition partner for the 2025 race season. This dynamic collaboration celebrates two brands committed to inspiring achievement, purpose, and athletic performance.

As the exclusive performance nutrition partner, VEGA will bring its premium plant-based protein powders and nutritional products to Ragnar Relay events nationwide. At the VEGA Nutrition Zone, Ragnar runners can fuel up with VEGA’s innovative Performance Line products designed to support pre-race energy, sustained endurance, and post-run recovery—ensuring they perform at their best from the first leg of the race to the last.

“It’s an honor to team up with VEGA for the 2025 race season,” said Phillip LaHaye, General Manager of Ragnar Relay. “Their dedication to excellence and focus on energy, endurance, and recovery make them the perfect supplement for our runners at every stage of the race. Thanks to this partnership, our participants will have access to the fuel they need to truly go the distance.”

Ragnar Relay races push teams of runners to conquer stunning landscapes over the course of two days and one night. With two race formats—Road (around 200 miles) and Trail (about 120 miles)—participants put their endurance, teamwork, and resilience to the test. Trusted by athletes who push their limits, VEGA’s clean, delicious formulas support Ragnar teams’ relentless pursuit of the reward that lies beyond the finish line.

“This partnership comes at a perfect time for the VEGA brand, when we’ve just launched our new look and an exciting line of performance driven products including our new Protein + Creatine,” shared Caitlin McEachran, Sr. Brand Manager, VEGA. “We’re looking forward to fueling Ragnar Relay runners and helping them hit peak performance with our incredible new innovations.”

About Ragnar Events: Founded in 2004, Ragnar Events is the premier host of team-based relay running events. Events stretch from the Pacific Northwest to Florida, from Southern California to New England, and thousands of teams and tens of thousands of runners participate in Ragnar events each year. Ragnar provides runners the opportunity to work together as a team, on the road or on the trail, to conquer hundreds of miles of running. Ragnar is based in Salt Lake City, Utah.

About VEGA: Co-founded in 2001 by vegan triathlete Brendan Brazier, VEGA has grown to feature a full range of high-protein and plant-based products to help you towards reaching your active lifestyle goals. VEGA’s clean nutrition formulas are all made without artificial colors, flavors and preservatives, with minimal to no added sugar. Like the eponymous star, VEGA is here to serve as a guiding light on your journey. In 2025, VEGA unveils a new look and enhanced product line to support every stage of your fitness journey, from pre-workout energy to post-workout recovery, with innovative performance driven products including a first-to-market, Protein + Creatine. VEGA fuels you so you can perform better. Learn more at myvega.com

For Media Inquiries:

Ragnar Contact:

Mike Bowcut
Marketing Director, Ragnar Events
mbowcut@runragnar.com
253-709-5499

https://www.runragnar.com

VEGA Contact:
vega@laruepr.com