USA Triathlon to Host #DreamingSeason Virtual Challenge Presented by Amp Human

January 6, 2021

Part of USA Triathlon’s #DreamingSeason campaign, event also serves as 2021 National Club Challenge

COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host the first-ever #DreamingSeason Virtual Challenge presented by Amp Human— a virtual swim, bike and run event offering beginner and veteran triathletes alike the chance to start 2021 on an active and healthy note. Registration is open now for the individual cumulative challenge, which runs from Thursday, Jan. 14, through Sunday, Feb. 14.

For USA Triathlon-certified clubs, the event also serves as the 2021 National Club Challenge (NCC) presented by Amp Human, in which triathlon clubs from across the country go head-to-head to see who can log the most training miles during the competition. For the first time, students and alumni from all Historically Black Colleges and Universities (HBCUs) will be able to compete for their school along with other NCAA programs and collegiate clubs. Complete information and rules for participating in the NCC can be found here.

The #DreamingSeason Virtual Challenge is one element of USA Triathlon’s fourth annual #DreamingSeason campaign, which encourages multisport athletes of all experience levels to set their goals for the upcoming triathlon season. The digital and social media-driven campaign connects the multisport community and provides resources for athletes to safely return to racing and training in 2021.

“Since #DreamingSeason’s inception in 2018, this annual campaign has inspired thousands of athletes to set and commit to their goals for the upcoming year,” said Rocky Harris, USA Triathlon CEO. “After a challenging 2020, we know the multisport community is eager to return to racing. That’s why we are encouraging athletes to set a plan for the year, with goals such as joining a USA Triathlon club, hiring a certified coach and registering for local sanctioned races. The #DreamingSeason Virtual Challenge offers the chance to set a personal benchmark for 2021, and to dream big for the rest of the year — in whatever form that may take.”

“We’re delighted to enter our second year of partnership with USA Triathlon, and what better way to start this new year than by supporting the triathlon community to set new goals, work harder than ever and hopefully, get back to live events as a community later this year,” said Naomi Clarkson, Chief Commercial Officer at Amp Human. “We’re excited to help turn their dreams into reality by providing education and inspiration so we can make this a year of forward and upward progress.”

In addition to Amp Human, the virtual challenge is also supported by Toyota, USA Triathlon’s Exclusive Mobility & Automotive Partner, and CREDO Tri, a mobile app created to help amateur multisport athletes of all levels be the best they can be via exclusive motivational messages and tips from pro triathletes; and Som Sleep, a sleep drink engineered to help you fall asleep faster and sleep better.

The virtual challenge is free to enter, with a $50 option that includes a USA Triathlon Annual Membership (new or a 12-month extension to a current membership) along with a finisher’s medal. USA Triathlon membership dollars are invested back into the multisport community to help athletes of all skill levels develop to their full potential, grow the sport through grassroots efforts, and provide tools and resources for coaches, race directors and clubs. Athletes may register prior to the start of the challenge on Jan. 14, or at any point during the four-week period.

The #DreamingSeason Virtual Challenge is the first of three events in the USA Triathlon 2021 Virtual Series. During registration, athletes can select the full USA Triathlon 2021 Virtual Series Package, which includes all three series events: the #DreamingSeason Virtual Challenge, the USA Duathlon Virtual Run-Bike-Run and the Power Within Virtual Tri to Tokyo. The $125 series registration fee includes a USA Triathlon annual membership (new or 12-month extension to current membership), finisher’s medals for all three events and a medal display holder. A portion of the registration also supports the USA Triathlon Foundation. Those who purchase the USA Triathlon 2021 Virtual Series Package before Jan. 21 are eligible to receive a 25 percent discount on registration for Endurance Exchange, the USA Triathlon-hosted virtual industry conference set for Jan. 21-23.

The #DreamingSeason Virtual Challenge has no set distance, as participants are encouraged to set a personal goal for total ground covered. USA Triathlon and FitRankings will send participants notes as they surpass traditional triathlon milestones, such as the total distance for a sprint, Olympic-distance, long course or ultra-distance triathlon. All mileage is counted toward the total distance, regardless of whether it is completed on the swim, bike or run.

Athletes can upload workouts to the FitRankings platform at any time over the four weeks. Swim, bike and run workouts can be synced to the platform automatically via most GPS-enabled workout devices, smartphone apps and smartwatches — including Garmin, Apple Watch, FitBit, Misfit, Polar, Suunto, Google Fit, RunKeeper, Apple Health and MapMyFitness. Manual uploads are also permitted.

Workouts may be completed outdoors or indoors while observing social distancing and all applicable government guidelines. Pool swims, spin bikes and stationary bikes, bike trainers and treadmills are all acceptable.

Participants are encouraged to share their multisport goals for the upcoming year on social media throughout the month, using #DreamingSeason. Additionally, from Jan. 25 to Feb. 1, USA Triathlon will be teaming up with its corporate partners to give away prizes each day on its social media channels. Engage with @usatriathlon’s #DreamingSeason prize giveaway posts on Twitter, Instagram and Facebook for the chance to win.

To register for the #DreamingSeason Virtual Challenge presented by Amp Human, or to learn more about USA Triathlon’s #DreamingSeason campaign, visit teamusa.org/usa-triathlon/dreaming-season.

 About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).

About Amp Human

Amp Human is a human performance company dedicated to helping athletes at all levels achieve their limitless potential. Its flagship product PR Lotion unlocks the natural electrolyte bicarb to buffer lactic acid production in the muscle during exercise, allowing athletes to train harder and recover faster. PR Lotion is used by teams and athletes across the NHL, NFL, and NBA and is the product of choice for IRONMAN Champions, Tour de France Winners and Olympians.