Unilever to buy supplements brand Grüns, boosting wellbeing focus post food spin-off
April 9, 2026
Unilever (ULVR.L), opens new tab said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products.
This is Unilever’s first acquisition since it agreed last month to merge its food business with spice-maker McCormick (MKC.N), opens new tab, creating a $65 billion food giant.
Launched in 2023, Grüns was valued at $500 million in a Series B investment round in 2025. The company produces gummy bears made from ingredients such as vegetables and fruits. Reuters
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