Track Shack Launches Newly Redesigned Website, Delivering Faster, More Accessible, Mobile-First Experience for Runners Nationwide

February 3, 2026

New site features ADA-compliant design, streamlined navigation, and expanded tools for runners, walkers and fitness enthusiasts.

ORLANDO, FL (February 3, 2026) /ENDURANCE SPORTSWIRE/ – Track Shack, a premier, locally owned specialty running and walking retailer and sports marketing and management company specializing in active lifestyle events, has officially launched its newly redesigned website, delivering a modernized, streamlined, and mobile-friendly digital experience for runners, walkers and community partners. The new site reflects Track Shack’s continued commitment to innovation, accessibility, and community connection within the running and active lifestyle space.

Designed by At Design Studio — the same creative team behind the official website for the 2024 U.S. Olympic Team Trials – Marathon — the new TrackShack.com prioritizes speed, usability, and accessibility across all devices. Visitors will experience simplified navigation, improved search functionality, and enhanced tools that make it easier than ever to discover events, training resources, and local running communities.

The site is now fully ADA-compliant, including the addition of the UserWay accessibility widget, ensuring an inclusive experience for all users.

“Track Shack has always been about meeting runners where they are — in our store, at our events, and in the community,” said Jon Hughes, co-owner, Track Shack Family of Companies. “This new website is an extension of that mission. It’s faster, easier to navigate, designed for mobile, and built with accessibility in mind, so everyone can quickly find the events, training, coaching support, and local connections that help them stay active and inspired.”

Key new features include:
• Modernized, streamlined, mobile-friendly design for a faster, more intuitive experience on any device
• Simplified navigation to help runners quickly find events, training, and resources
• ADA-compliant site experience, including the UserWay accessibility widget
• Dedicated Run Club page to discover and connect with local run clubs
• Event gift cards, making it easy to gift race experiences to friends, family, or training partners
• Revamped event pages and regional calendar, now open for new event submissions
• New Coaches page, spotlighting Track Shack’s expert coaches and pace group leaders
• Improved site search with a robust search bar to quickly find exactly what you’re looking for

The website was designed by At Design Studio, a nationally recognized creative agency known for its work in sports, lifestyle, and large-scale event branding. The project was led by Michael Munoz, whose portfolio includes high-profile sports and endurance events, including the 2024 U.S. Olympic Team Trials – Marathon website.

“Track Shack has an incredible legacy in the running community, so our goal was to translate that energy into a digital experience that feels modern, welcoming, and easy to use,” said Michael Munoz, founder and co-owner, At Design Studio. “We focused on speed, mobile-first design, clear navigation and accessibility from the start. The result is a site that makes it easier to find events, connect with run clubs, meet Track Shack’s coaches, and even give the gift of a race experience.”

Visit TrackShack.com for more information about Track Shack and Track Shack Events. Follow on Facebook @TrackShackRun, Instagram @orlandotrackshack or on LinkedIn at Track Shack Events.

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About the Track Shack Family of Companies
Track Shack of Orlando opened for business in 1977 as a small retail operation focused on selling running shoes and apparel. Owners Jon and Betsy Hughes were awarded Florida’s Retailer of the Year 2015 by the Florida Retail Federation. Jon and Betsy also own Track Shack Events, a sports marketing company that specializes in marketing, management, and production of active lifestyle events. The award-winning professional staff has earned Track Shack Events a reputation as one of America’s top sports marketing companies. Track Shack Events co-produced the 2024 U.S. Olympic Team Trials – Marathon in Orlando. The mission of Track Shack Events is that each event produced will benefit the entire community – runners and walkers, sponsors, and charities. Run to TrackShack.com.

Contact: Michele Plant Kroupa
Michele Plant Communications
mplant427@outlook.com, 407.592.6667