Tour the Trace Announces Primal Wear Partnership

August 26, 2020

RSAA, Inc. partners with Primal Wear as the title partner for upcoming Tour the Trace Challenge

August 26, 2020 Natchez – RSAA, or better known as Rockstar All Access announces today it has secured a 2-year deal with industry leading cycling apparel company Primal Wear as the exclusive apparel partner for a series of upcoming cycling events. Primal has enhanced the partnership by further securing the title rights to the upcoming Tour the Trace event scheduled for late November and is offering the overall male and female winners a full 2.0 Helix Kit on top of the $3,600 in cash payouts.

Tour Director – Thomas Walls commented on the partnership saying, “As an athlete myself I fully understand how significant something as simple as an event t-shirt can be. As a tour we are raising that bar with a custom designed finishers jersey for all participants. The Primal brand not only enhances the product but also aligns with our goals to provide tour riders with a jersey they are sure to wear long after the event is over”.

Tour the Trace is a 444-mile endurance challenge along the historic Natchez Trace Park running through three states over 4 days.

Primal Wear is a company that believes in cycling and the benefits that cycling and the outdoors offers to make the world a better place. Since being founded in 1992, Primal has established itself as the leading designer and manufacturer of premier custom apparel for teams, clubs, events, and organizations around the world.

About RSAA, Inc.

RSAA, normally known for its organization of worldwide concert tours and sporting events, saw its industry come to a grinding halt in February and has since been focusing on a series of local cycling events. In addition to the development of Tour the Trace, RSAA has developed a rapid response team to build temporary structures for the medical industry. The Mississippi held company has also been refocusing its management skills to help brick and mortar schools’ transition to online learning.

For more information contact Tour Director – Thomas Walls at 901-472-4630 or visit https://tourthetrace.com/.