Thousand Launches Climate Collection Benefitting 1% for the Planet
April 16, 2020
LOS ANGELES (April 16, 2020)— Thousand, creators of classically-designed and innovative bicycle helmets, announced today the launch of its Climate Collection. The charitable assortment will feature Thousand’s evergreen collection of Heritage helmets in new, distinct colors, inspired by the elements of our planet. 1% for the Planet, an international organization that connects individuals and businesses with nonprofit organizations around the world to increase environmental giving, will receive $10 of every helmet purchased from the Climate Collection.
As a Public Benefit Corporation, Thousand’s values incorporates sustainability and social impact. The Los Angeles-based brand became members of 1% for the Planet in its first operational year, committing revenue to environmental restoration and educational projects every year since.
“I believe every brand has a responsibility to protect the planet”, said CEO and founder Gloria Hwang. “We view climate action as a critical investment of time, energy, and dollars in the collective health of our global community. That is why we are so excited to launch a collection that contributes resources to our non-profit partner, and encourages responsible consumerism and environmental advocacy.”
The limited collection will debut two new colors to spread awareness around key climate issues. Terra Cotta, a deep orange-red, will represent earthen clay and diverse terrain, while Coastal Blue will depict our planet’s most abundant resource– water. The third color will be the in-line Arctic Grey, styled with minimal, off-white tones reminiscent of the polar environments most affected by climate change.
Thousand’s Climate Collection will launch on April 19, just before Earth Day, and will be available for sale through May 17. Each Heritage helmet in the Climate Collection (MSRP $89) can be purchased at explorethousand.com as well as through select retail partners.
For more information about Thousand’s Climate Collection or sustainability efforts, please visit https://www.explorethousand.com/.
Please direct Thousand media inquiries to OutsidePR PR Director Massimo Alpian at firstname.lastname@example.org.
Thousand was founded in 2015 after a close friend of CEO and founder Gloria Hwang’s passed away from a bicycle accident. The mission behind the sustainable and vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety and compliment style. Initiated as a Kickstarter campaign, Thousand raised enough for initial helmet molds in one week. The Los Angeles-based brand has since established itself as the top choice for modern urban cyclists. A Public Benefit Corporation, Thousand concentrates on social impact with sustainability as it’s driving force. Beyond saving people, Thousand also saves the planet.