Thousand and CHPT3 Team Up to Create Striking New Twist on Classic Chapter Helmet
July 1, 2021
LOS ANGELES (July 1, 2021)— Thousand, creators of classically-designed and innovative bicycle helmets, today announced a design collaboration with British bicycling brand, CHPT3, and the availability of the limited edition CHPT3 x Thousand Barrivell Chapter Helmet.
Inspired by the architecture and history of CHPT3 founder, David Millar’s, second home city of Girona, Spain, the striking helmet embodies the spirit of playfulness, adventure and discovery both companies reflect in the bicycling community. The vivid graphics harken to the stone archways, stairs and streets of Girona’s Barri Vell neighborhood, offering a complex and bold aesthetic to Thousand’s Chapter helmet colorways.
“After being introduced to David through a mutual retailer, we quickly realized that there is a ton of alignment between our brands’ missions, values and ‘chapters’ of development — and so, a collaboration was born,” said Gloria Hwang, founder and CEO, Thousand. “Both Thousand and CHPT3 exist to serve the cyclist through comfortable, stylish and quality driven gear that’s responsibly manufactured with premium finishes and materials. This helmet celebrates our joint passion for playful riding, and we’re thrilled to partner on bringing it to market.”
“It’s beautiful watching cities become more bicycle-friendly and the streets safer to travel through. It makes picking up your kids easier and more fun. That’s one of the reasons why I’m so excited for this collaboration with Thousand,” said Millar. “We have, together, created a helmet that is both elegant and safe. We really believe that you can have fun, be stylish and protected.”
The limited edition CHPT3 x Thousand Barrivell Chapter Helmet is available now at select retailers worldwide, or online at explorethousand.com for a suggested retail price of $149 USD, €170, £155 and 1,324 KR.
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Thousand was founded in 2015 after a friend of CEO and founder Gloria Hwang passed away from a bicycle accident. The mission behind the sustainable and vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety and compliment style. Initiated as a Kickstarter campaign, Thousand raised enough for initial helmet molds in one week. The Los Angeles-based brand has since established itself as the top choice for modern urban cyclists. A Public Benefit Corporation, Thousand concentrates on social impact with sustainability as it’s driving force.