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The U.S. Olympic and Paralympic Governing Body Getting Into NIL

November 3, 2022

On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL.

The collective is “​​another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport will thrive for decades to come,” according to Team USA’s website. FOS