The Running Event Features Expanded Outdoor Focus with Switchback at TRE

May 23, 2023

Switchback at TRE brings outdoor specialty retailers and brands new opportunities, connections, and continued growth

PORTLAND, Maine (May 23, 2023)/ENDURANCE SPORTSWIRE/ – After its successful introduction at last year’s event, The Running Event (TRE), North America’s premier specialty retail conference and trade show, brings back Switchback at TRE to provide outdoor specialty retailers and brands with more space to connect, conduct business, and stay current with industry trends. TRE and Switchback at TRE will be held this November 28-30 at the Austin Convention Center in Austin, TX.

An expansion of The Running Event exhibit hall, Switchback at TRE will be supported by outdoor-focused conference sessions and lively networking opportunities. Attendees will be empowered to source new business, build partnerships, access valuable education, and celebrate the industry. Uniting run and outdoor specialty retailers, brands, and thought leaders under one roof—at an optimal time of year—will redefine the outdoor and running industries and merge the two categories as consumer preferences continue to shape post-pandemic economies.

“Switchback at The Running Event creates one-of-a-kind moments of productivity, continued learning, and celebration among attendees and brands we don’t see or experience anywhere else,” said Christina Henderson, Event Director, The Running Event. “Our mission to advance the running industry is unwavering, and we are thrilled to welcome outdoor retailers and brands once again in 2023 to both support that mission and provide a valuable opportunity for the outdoor specialty industry.”

“The Running Event has a strong, established base of exhibiting outdoor brands, including HOKA, Salomon, OOFOS, The North Face, On, and Merrell,” added Henderson. “Our positive conversations with outdoor brands and the growing list of exhibitors exemplify the need for a space that serves this industry.”

Outdoor specialty brands spanning footwear, apparel, technology, and other categories are invited to exhibit at Switchback at TRE alongside brands like adidas Terrex, Scarpa, Thule, LOWA Boots, Dansko, and more.

Next Steps

  • Attendees can stay up to date about Switchback at TRE by submitting information here.
  • Brands interested in exhibiting are encouraged to learn more here or contact Christina Henderson with questions at chenderson@divcom.com.

For media inquiries please contact OutsidePR Partner & Founder, Gordon Wright | Gordon@OutsidePR.com


About The Running Event
Launched in 2006, The Running Event is North America’s largest running specialty trade show. Each year, it attracts thousands of industry professionals seeking the latest in running footwear, apparel, gear, and services. With numerous opportunities for peer-to-peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, The Running Event is the can’t-miss trade show for run specialty. For more information, visit www.therunningevent.com.