The Good Influence of Triathlon’s Social Media Stars

May 3, 2025

Carolyn Carter, Noel Mulkey, and Nikki Hawkes are three content creators redefining what it means to be a triathlete in the digital era. With massive followings on TikTok and Instagram, they’re not just documenting workouts and race days – they’re inspiring a whole new generation to dive into the swim-bike-run life.

Outside digs into the real impact of social media on the sport as Carolyn, Noel, and Nikki open up about the challenges and the perks of influencer life – and why they’re committed to showing the unserious side of the sport. Outside