The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
March 5, 2021
The New Virtual Women’s Adventure will connect with over 30,000 past women’s obstacle run participants.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure run that attracted over 30,000 participants. Now, in the middle of the COVID pandemic, the Diva Dash has been reinvented as a virtual adventure for women across the country.
The Diva Dash Women’s Adventure will take place on April 10th and 11th, utilizing an app that will send participants challenges that combine agility, running, strength, balance, and strategy. Instead of taking place in one location, the unique format will allow Divas to take on the challenge no matter where they live. Furthermore, women can form teams to complete the challenges together even though they may not be in the same place.
There will be 20+ fitness tasks to complete, some requiring everybody to participate, while others can be divided amongst their team. To prove that the challenges are completed, participants will submit photos, videos, and answers using the app. Local parks, schools, and open spaces will serve as the venue for Divas all over the country. The goal is to allow friends and families to reconnect and have fun through a safe event format.
Partnership packages are available for the Diva Dash adventure that includes email, social, & influencer marketing along with some unique opportunities. For example, partners can be integrated into the fitness challenges that will be completed on event weekend, taking participant to a brand’s website or stores. Past companies that have seen success from Diva Dash partnerships include include: SHAPE Magazine, Athleta, Birkenstock, Acura, Oakley, and many more.
About Adventure Fit: Adventure Fit is an Experiential Event Marketing and Management company that specializes in Active Entertainment productions. Our deep understanding of the active marketplace allows us to develop creative events and results-driven solution for our clients. Adventure Fit has produced some of the countries most popular sporting events, such as the New Belgium Urban Assault Ride, Old Man Winter Rally, Burning Can Fest at the Lyons Outdoor Games, and the Shape Diva Dash. www.AdventureFit.com