The Beach Boys 5k & Wellness Day Coming to Santa Monica On May 16, 2026: The Endless Summer Lives On

January 7, 2026

ICONIC ARTISTS GROUP AND MASCOT SPORTS TO PRODUCE A SPECIAL SOUTHERN CALIFORNIA WELLNESS DAY, CELEBRATING THE MUSIC OF THE BEACH BOYS IN THE HEART OF SANTA MONICA ON 3RD STREET PROMENADE

Santa Monica, CA (January 7, 2026) /ENDURANCE SPORTSWIRE/ – For more than 60 years, The Beach Boys have personified and shared the California Dream and Endless Summer spirit embodied in their timeless classics such as “Surfin’ U.S.A.,” “I Get Around,” “Wouldn’t It Be Nice,” “Fun, Fun, Fun,” “Surfer Girl,” and more. Now, that sun-drenched, fun-loving attitude has inspired the creation of the inaugural BEACH BOYS 5K & WELLNESS DAY to be held in the heart of Santa Monica on the Third Street Promenade on May 16, 2026.

This event marks the 60^th anniversary of the legendary Pet Sounds album with a sun-soaked celebration of health, harmony and “Good Vibrations.” The Beach Boys 5K & Wellness Day combines a wellness-and-pet-themed festival featuring live music and fitness experiences with a community 5K run or walk. Move, groove and celebrate the timeless spirit of California’s most beloved soundtrack.

Event highlights include:

• “Fun, Fun, Fun” Runs:
  • The Beach Boys 5K. Sign up for The Beach Boys 5K! It’s a 3.1-mile race along Ocean Ave. Participants will take in sweeping views of Santa Monica beach and earn an exclusive finisher’s medal after crossing the oceanfront finish line.
  • “Pet Sounds” Pooch Run: Sign up with your best friend for this doggy dash. All dogs who complete the run will receive their own edible finishers medallion.
• “You’re So Good to Me” Wellness Activations: from guided meditations and spin classes to warm up yoga and cold plunge sessions, reset the mind and body with holistic wellness experiences.
• “Don’t Worry Baby” Beer Garden: hang out and cheers, dance, sip and sing along to The Beach Boys’ classic records, spun by DJ’s, along with new music by up-and-coming artists.

Leading up to the May 16^th event, organizers are dedicated to supporting the community’s wellness journey. Runners and walkers can prepare for the 3.1-mile course by training to a curated “Run, Run, Run” Beach Boys 5K Run Playlist.  This mix of upbeat, iconic hits and motivational B-sides for discovery is specifically designed to keep participants on pace and is available now on Spotify.

Iconic Artists Group and Mascot Sports are working with Bravado, Universal Music Group’s brand management and merchandise company, to develop this event.

The Beach Boys 5K & Wellness Day is open to the public. For more information and to register for the 5K, visit https://thebeachboys5k.com/.

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About The Beach Boys: For more than six decades, The Beach Boys’ music has been an indelible part of American history. Their brilliant harmonies conveyed simple truths through sophisticated, pioneering musical arrangements. The Beach Boys transcended their music and have come to represent Californian culture. They provided fans around the world with a passport to experience love, youthful exuberance, and surf culture. Founded in Hawthorne, California in 1961, The Beach Boys were originally comprised of the three teenaged Wilson brothers: Brian, Carl, and Dennis, their cousin Mike Love, and school friend Al Jardine. In 1962, neighbor David Marks joined the group when Jardine left the group to go to college. The Beach Boys signed with Capitol Records in July 1962 and released their first album, Surfin’ Safari, that same year. Jardine returned to the group in summer 1963 and Marks departed. In 1965, Bruce Johnston joined the band when Brian Wilson retired from touring to focus on writing and producing for the group.

The Beach Boys are one of the most critically acclaimed and commercially successful bands of all time, with over 100 million records sold worldwide. Between the 1960s and today, the group had more than 80 songs chart worldwide, 36 of them in the U.S. Top 40 (the most by a U.S. rock band), and four topping the Billboard Hot 100. Their influence on other artists spans musical genres and movements. Countless artists have cited Pet Sounds as their inspiration for creating their own musical masterpieces. Rolling Stone ranked Pet Sounds No. 2 on its list of the “500 Greatest Albums of All Time,” and The Beach Boys No. 12 on its list of the “100 Greatest Artists of All Time.”

Inducted into the Rock & Roll Hall of Fame in 1988 and recipients of The Recording Academy’s Lifetime Achievement GRAMMY Award®, The Beach Boys are a beloved American institution that remains iconic around the world.

Website: thebeachboys.com

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About Iconic Artists Group: Iconic Artists Group is dedicated to acquiring, actively managing, and preserving the important legacy of iconic musical artists. Founded by industry veteran Irving Azoff, Iconic fills a void in the music business by providing artists and their estates with a trusted guardian for their intellectual property and a partner with the expertise to maximize the value of their assets and maintain their brand. Iconic works in direct collaboration with artists, their managers, record labels and publishers, and legal heirs to provide a comprehensive solution that unites the music with the brand to efficiently drive value in both.

About Bravado: Bravado lives at the crossroads of music, fashion, and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle, and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.

About Mascot Sports: Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through athletes, brands and events. Mascot Sports was founded by 20-year veteran endurance sports executive and competitive athlete Ryan Dawkins, also the recipient of Acquisition International’s Business Excellence Award for “Best CEO in the Events Sector.” Programs include: Diplo’s Run Club, SF Giants’ Giant Race, Game Day Series, Marin Endurance Festival, and the Bay Bridge Half Marathon, named a top global experience by Runner’s World Magazine. For more information, visit the Mascot at mascotsports.com.

Scoop Marketing for Iconic Artists Group
Erik Stein & Larry Solters
pr@solters.com
818-761-6100

Mascot Sports
Ryan Dawkins
Media@mascotsports.com