Take The Guesswork Out Of Fuelling Puresport Launches New Energy Gel For Runners

October 28, 2025

Puresport is shaking up endurance sports nutrition with the launch of its new Energy Gel. Developed in collaboration with world-renowned performance nutritionist Dr. Sam Impey, it is designed to deliver 30g of carbohydrate every 30 minutes - providing runners with exactly what they need to perform at their best through simple, effective fuelling, grounded in real science.

London, UK (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Puresport is shaking up endurance sports nutrition with the launch of its new Energy Gel. Developed in collaboration with world-renowned performance nutritionist Dr. Sam Impey, it is designed to deliver 30g of carbohydrate every 30 minutes – providing runners with exactly what they need to perform at their best through simple, effective fuelling, grounded in real science.

For years, the energy-gel category has been clouded by jargon and overcomplication – with terms like “isotonic”, “hydrogel” and “dual-source carbohydrates”, plus sugar myths that confuse more than they clarify. The result? Runners are left guessing how to fuel properly, caught between time-based and distance-based strategies and often underestimating what their bodies actually need. Puresport wants to change that.

At moderate to high intensity glycogen stores run low in around 90 minutes, leading to the dreaded “wall”. Yet most gels only deliver between 20 – 22g of carbohydrate per gel, leaving runners under-fuelled and struggling to sustain pace.

The new Puresport Energy Gel solves this problem. Developed with Scientific Advisor Dr. Sam Impey – performance nutritionist to some of the world’s top athletes and co-author of Fuel for the Work Required – the formula delivers 30g of carbohydrate every 30 minutes in a clean, easy-to-digest gel designed specifically for runners. With smooth texture, natural Berry and Orange flavours, and Informed Sport certification, it provides a premium, science-backed solution that takes the guesswork out of fuelling.

To validate the formula, Puresport partnered with ExoAnalytics, whose exogenous carbohydrate oxidation testing – involving novice to elite level runners – confirmed an optimal fuelling rate of around 60g per hour, perfectly matching Puresport’s “one gel every 30 minutes” recommendation.

And the proof is in the running. In a survey of 500 runners 90% loved the flavour, 90% found the texture just right, and 95% reported zero gut issues.

Clear, effective and proven, the Puresport Energy Gel is designed to align with the body’s natural fuelling demands – a simple, evidence-based way to maintain steady energy and perform at your best.

Dan Temm, CEO of Puresport, said: “The gels category has become way too complicated. For years, runners have been overloaded with jargon, calculators, and conflicting advice. We wanted to bring some clarity back to performance nutrition.

The Puresport Energy Gel does one thing really well – it fuels runners with exactly what they need, when they need it. One gel every 30 minutes. Simple as that. It’s about cutting through the noise and giving everyday runners a product that makes sense of the science, without the confusion.”

Dr Sam Impey, Scientific Advisor at Puresport, added: “For most runners, hitting 60 grams of carbohydrate per hour is the sweet spot for performance. Yet the category has been built around the needs of elites who can tolerate much higher intakes. In reality, most people just don’t know when or if they should take gels as there is no clear guidance on how or when. Puresport’s new gel makes it easy to get fuelling right – it’s grounded in science, gentle on the gut, and built around what the body actually needs to perform.”

Key product details:

• 30g of carbohydrate per gel – simple, effective fuelling made easy.
• Dual carbohydrate blend (glucose + fructose) – for smoother absorption and sustained energy.
• Clean and pure ingredients – no additives, no nonsense.
• Two natural flavours: Orange and Berry.

The Puresport Energy Gel launches on Tuesday 28 October 2025.

Priced at £5 (2 pack) £14 (6 pack) or £24.00 (12 pack) via puresport.co and selected retail partners.

ENDS

Media Contact:
Name: Kate Allan – Compete PR Ltd
Phone +44 7754 072648
Email: kate@competepr.com

About Puresport;

Puresport is a running and wellness brand built For the Long Run®. Founded by former professional athletes, the brand creates clean, science-backed supplements designed to help people perform and feel their best. Beyond products, Puresport champions balance, culture, and community – redefining what health looks like by rejecting quick fixes and encouraging consistency, connection, and joy. Through its community, innovative product range, and growing movement, Puresport supports people who want to live and perform For the Long Run®

Puresport Website & Social Links
Website: puresport.co
Instagram: @puresport